Digital Marketing Job Interview Questions and Answers – 2015-2016 – Every Marketer Should know about these questions & answers.. Let’s start now..
Digital Marketing will not only continue but will also grow in the coming period which will generate good job opportunities in Digital Marketing career. All you got to do is search for good opportunities and hook up an interview for yourself.
Now if you have scheduled an interview for a Digital Marketing job, then which questions do you think are likely to be shot at you by the interviewer? No idea? Well, we have compiled a list of TOP most important and frequent questions and answers to them that will surely help you crack the interview and earn you your dream Digital Marketing job.
Q: What is digital marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through variousdigital marketing techniques.
What are the types of digital marketing?
Digital Marketing is about reaching customers with your marketing campaigns through digital channels, such as web, mobile, interactive billboards, and social media.
(1) Email marketing (2) SEO (search engine optimisation) (3) PPC (pay per click) (4) Social media (5) Online advertising (6) Affiliate marketing (7) Text messaging (8) Blogging, RSS & News Feeds (9) Viral marketing
However, there can be different levels of digital marketing. Using your TV Ad verbatim and just paying for impressions is a very crude level 1.
Coming up with a purpose built video ad for the size that is also interactive, and has an accompanying campaign landing page for users to click through to interact more with your brand is probably level 2.
And level 3 is probably utilising very specific targeting, and perhaps the viral nature of social networks, so that your campaign is not just about impressions or eyeballs, but about level of interaction.
Digital marketing is the type of marketing done through online or the digital technology world. Like print media or electronic media, online is another platform to market products and services. People are more connected and interacts faster online. Thus, digital marketing not just helps clients to market their products better through online but also users who can reach out to products from their system or mobile phone.
Various popular channels in digital marketing includes:
· Search Engine Optimization (SEO)
· Pay Per Click (PPC) Advertising
· Content Marketing
· Mobile Marketing
· Conversion Optimization
· Social Media Marketing
· Web Analytics Certification Training
Q: What is difference between direct marketing and branding ?
In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.
In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.
Q: What is Google Adwords remarketing?
Answer: AdWords remarketing is a targeted marketing strategy which allows marketers to reach the people who previously visited their website but did not take any action or did not experience conversion. It is another way to match the right people with right Ad.
According to Google ” Remarketing is a tool that can drive ROI for all types of advertisers, regardless of the focus of your campaigns (brand-oriented, performance-driven, etc.) or your ad formats…you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Display Network.”
E.g. if someone visits your website, Google puts a tracking code in their browser. When that same person visits any other website, Google display network makes your Ad appear to him on the website he is currently on. You yourself might have noticed this.
Q: What attracted you to the digital marketing industry?
You should try and answer this question as honestly as you can. Think about why you applied for your first digital marketing job – was it the reputation of the industry? Its fast-paced nature? The fact high-paying salaries were on offer? Or the fact that it’s constantly changing, growing and adapting on a weekly basis?
The employer is asking this question to test your commitment to the industry and to find out what makes you tick as a digital marketing candidate – so your answer needs to convey your commitment and enthusiasm for the sector overall.
A good answer would be to say that you were attracted to the industry because it’s got a good reputation and there are lots of opportunities available to progress your career, learn new skills and expand your knowledge. This answer shows you’re committed to the sector long-term and demonstrates that you’re a candidate who’s constantly looking to improve and enhance their skills.
Q: What do you enjoy most about working in digital marketing?
Again, with this answer, it’s best to be honest. Consider which tasks you look forward to in your day and which areas you particularly enjoy working in… but be careful not to just go for the ‘easy’ tasks. The employer wants to hear that you enjoy being challenged and is again looking for an insight into who you are as a candidate.
With this answer, it’s best to list a couple of things, preferably across a range of niches (eg. SEO, PPC, Social, Affiliates etc) to demonstrate your skills and your passion for the sector overall and to show that you’re not a ‘one trick pony’.
Q: And what do you like least about working in digital marketing?
Don’t dislike any part of working in the digital marketing industry? Sorry but I think you’re fibbing! And the employer will too! Why? Because there’s always something, big or small, that everyone dislikes about their job.
Think about which parts of your last job you dreaded and why – and consider what bugbears you have with the industry. Above all, be honest! You never know; the employer might feel the same way – and it might convince them to take you on. Similarly, if you voice your dislike of a particular task now, the employer might end up tweaking your role if they do take you on to ensure you don’t have to do something you don’ like.
Q: Where do you see yourself in five years’ time in the digital marketing sector?
With this question, the employer is testing you to see how much ambition you have and to see how much you’ve thought about where your career is going to go. Now, we’ve addressed this one on our Blog before but in regards to digital marketing, if you really want this particular role, I’d urge you to think about the role you’re being interviewed for and how you might be able to progress within that particular company before you give you answer.
It’s OK to be ambitious – but you also need to be realistic too. If you’re interviewing for a digital marketing executive role, you could say you’d like to be a digital marketing manager either in-house or in an agency – which will show the employer you’re keen to progress and take on extra responsibility – possibly at their business. On the other hand, if you’re applying for a digital marketing manager vacancy, you could say you see yourself in a Head of Digital role – or running your own digital marketing agency. Although the latter might put a few employers off, it shows you’re keen to be successful and not just stagnate in one role.
Q: How do you think your experience of digital marketing will benefit our business?
With this question, it’s all going to come down to your own personal experience – so think about what you’ve done in the past and what skills you’ve picked up which they might not necessarily have in-house which could benefit the business overall. Also consider any particular digital marketing campaigns that you learnt a lot from – and how this particular knowledge could help the business or one of the business’ existing clients.
In this instance, the employer is really asking what differentiates you from the rest of the applicants – so think carefully about what makes you unique (in terms of your digital marketing skills, knowledge, experience and contacts) and how this could have a positive effect on the business.
Q: How has your degree helped your digital marketing career?
Now obviously this one will only be relevant to graduates but it does get asked, particularly if you have a degree which isn’t necessarily directly related to marketing or digital marketing. In this instance, consider what core skills you needed to complete your degree and dissertation and how these can be transferred to the digital marketing industry. For instance, if you have a Journalism degree, you could talk about how your degree has equipped you with knowledge of how to approach outreach – and how to structure an article/report properly.
Similarly, if you have a degree in Economics or Maths, you might want to talk about how your degree has benefited you when you’ve had to manage budgets and calculate daily spend allowances for PPC campaigns.
With this question, the employer wants to know what skills and knowledge you picked up at university that could benefit their business in the long run.
Q: What has been the biggest challenge of your digital marketing career so far? And how did you overcome it?
When an employer asks you this question, they want to know how you deal with challenges and roadblocks and – potentially even how you deal with failure. Why? Because challenges are guaranteed to crop up in every role – and the employer wants to make sure you’re not going to crumble and struggle to cope when they do.
Think carefully about the challenges you’ve encountered in your career and what the outcome of these challenges have been. In this instance, it’s OK to mention a challenge which resulted in failure – as long as you can say what you’ve learnt from it and how you’ve used that knowledge to affect the success of a future campaign.
For example, you could talk about a site you’ve worked on that was hit with a Google Penguin update – and how you had to work hard to clean up the site’s link profile in order to recover rankings and Google’s trust. In this case, you could say that you learnt that Google’s constantly changing its algorithms, you learnt what makes a good/bad link and the importance of sticking with a project from start to finish and you learnt the importance of keeping a clean backlink profile.
Q: What most attracted you to this digital marketing vacancy?
With this question, the employer is asking why you applied for the job so it goes without saying that your answer needs to reflect the job advert and the business you’d be working in. Think back to when you first saw the job advert and ask yourself what it was that made you click ‘apply’ – was it the actual role itself? The business? The location? Or was it the salary? Normally I’d urge you to be honest, but if you did apply for the job because it had a great salary, I’d urge you to keep quiet in this instance – you don’t want the employer to think you’re greedy!
From a perfect answer point of view, I’d advise you to focus on the role itself and the company in question. If it’s true, you could say that you applied for the job because you liked the variety the role offered and you were keen to work for a well known, well respected brand. Alternatively, you could say that you applied because you wanted to work for one of the best employers in the area and the opportunity sounded perfect in terms of taking the next step in your career.
These were some of the questions with which you can prepare yourself for your Digital Marketing job interview and impress the interviewer with your knowledge. Reap its benefits.
Let us know in the below comment box if we have missed any question.