Digital Marketing Overview

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Understanding Digital Marketing Process
  • Visibility Fundamentals
  • Introduction to visibility
  • Visibility Types
  • Visibility Examples
  • Importance of Visitors Engagement
  • Introduction to Visitors Engagement
  • Role of Visitors Engagement
  • Visitors Engagement Examples
  • How to target Web Traffic?
  • Inbound
  • Outbound
  • Introduction to Conversion Leads
  • Conversion Types
  • Conversion Process Basics
  • Introduction to Retention
  • Importance of Retention
  • Retention Types
  • Performance Evaluation
  • Importance of Performance Evaluation
  • Digital Marketing Opportunities
  • Digital Marketing Characteristics
  • Digital Marketing Strategies
  • Aligning Internet with Business Objectives
  • Basics of Digital Marketing Channels
  • Digital Marketing Case Studies
  • User Behaviour & Navigation
  • Branding & User Experience
  • Digital Marketing Terminology
  • PPC
  • CPC
  • CPM
  • CTR
  • SERPs
  • Abandonment Rate
  • Conversion Rate
  • SEO
  • B2B
  • B2C
  • FMCG
  • Digital Marketing Planning
  • Choose a business
  • Situational Analysis
  • Identify clearly defined business objectives
  • Map business objectives to digital goals and targets
  • Select appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile etc.
  • Develop a Measurement Framework, Clear KPIs, Actuals v/s Projections, Mapping outcomes to scorecard