Courses: Marketing Case Studies

Marketing strategy of Amazon 2017

Marketing strategy of Amazon 2017 – Amazon has never created any strategy based on any competitor. Amazon operates guided by its well known vision of being earth’s most customer centric company.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

  • Reach: Amazon’s initial business growth based on detailed approach to SEO and AdWords targeting millions of keywords.
  • Act: Creating a clear simple experiences through testing and learning.
  • Convert: Using personalisation to make relevant recommendations and a clear checkout process that many now imitate.
  • Engage:

Amazon Marketing communications

Amazon state that the aims of their communications strategy are

  1. Increase customer traffic to our websites
  2. Create awareness of our products and services
  3. Promote repeat purchases
  4. Develop incremental product and service revenue opportunities
  5. Strengthen and broaden the Amazon.com brand name.

Everything else just follows. One of Jeff’s well known quote is that a customer will never say ” oh I love amazon, I only wish the prices were a little higher”.

These are things that will never change, and that’s what Amazon focuses on.

I will also suggest that we do not be misguided by the so called hype of comparing Flipkart with Amazon.

While on paper they seem to be in the same business, they are very different, from revenue stream to business model.

So to conclude Amazon will keep thinking for the customers and innovating on their behalf to enable better prices , a broader selection and making it more convenient . Continue reading

Burger King Success Story and Case Study

Burger King Success Story and Case Study –  A Short History of Burger King  

p0nF8Bj8The world’s one of the leading hamburger chain was founded in 1953.The company have been operating in over 70 countries and 90% are privately owned franchises.This executive summary demonstrates the brand value of Burger King and how the company has revolutionized itself over the years.

Despite of the challenges and intense competition in the market, the Burger King holds a strong position with the help of its successful marketing strategies. The tastes of its hamburgers are much better than McDonalds but they are unable to make the brand perception as strong as McDonalds globally.For Burger King, the move to merge with the Canadian market will bring out a potential hook for those millennial who love coffee and breakfast sandwiches.

How was Burger King founded?

The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King.

The predecessor to what is now the international fast food restaurant chain Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. Inspired by the McDonald brothers’ original store location in San Bernardino, California, the founders and owners, Keith J. Kramer and his wife’s uncle Matthew Burns, began searching for a concept. After purchasing the rights to two pieces of equipment called “Insta” machines, the two opened their first stores around a cooking device known as the Insta-Broiler. Continue reading

Havells India Marketing Strategy & Case Study

About Founder

Qimat Rai Gupta quit his job teaching in a school in Punjab, and came to Delhi in 1958 with Rs 10,000 in hand. He started an electrical goods trading company in the old part of the city, but the market was too small for his ambitions.

He spotted an opportunity in the distressed Havells brand, named after its founder, Haveli Ram Gupta. He bought it for around Rs 7 lakh in 1971, and followed up with a series of acquisitions, joint ventures and entry into new product categories.

Today, Havells India Ltd is a Rs 7,248-crore company. The journey hasn’t always been smooth, but the roughest patch was easily the 2007 acquisition of German lighting and fixtures maker SLI Lighting, owner of the Sylvania brand.

Havells Marketing Strategy:

Havells is one of the leading players in the Indian electrical products industry. The company which was virtually unknown 5 years ago shot into limelight through some clutter breaking campaigns in recent times.

Havells is a part of the Indian business group- QRG group. Established in 1958 as a trading company , Havells came into existence in 1983. The company is now a Rs 1600 crore company with presence in all major electrical categories.

Havells : Shock Laga Kya

Havells business is primarily focused on four key verticals.
Switch Gear
Lighting and Fixtures
Cables and
Electrical consumer deliverable.

VISION

“To be a globally recognized corporation that provides best electrical & lighting solutions, delivered by best-in-class people.”

MISSION

To achieve our vision through fairness, business ethics, global reach, technological expertise, building long term relationships with all our associates, customers, partners, and employees Continue reading

Craftsvilla Marketing Strategies & Case Study

What is marketing? It is basically anything you do to promote and grow your ethnic wear. In the 21st century, two options exist for spending your marketing: traditional and digital advertising.

Craftsvilla.com, India’s largest online marketplace for Indian products which includes Indian jewellery, sarees, salwar kameez and handicrafts, today announced that they have become the only  profitable ecommerce online marketplace in India. Craftsvilla.com

Craftsvilla Marketing Strategies & Case Study

Craftsvilla is attempting to bring ethnic wear to the forefront and position itself as a daily wear brand. Is the creative strong enough to make the brand succeed in its mission?

Currently, Craftsvilla has over 20,000 sellers and over 2 million products.

Traditionally, Craftsvilla has been spending its advertising dollars on digital and search marketing. Prior
to this campaign, the brand has focused on building a strong social media presence. It has over 5 million fans on Facebook and over 4,000 followers on Twitter. It has earned its audience either through digital or via word of mouth promotions. Continue reading

Alibaba Marketing Strategy and Case Study

alibaba-india

Alibaba Marketing Strategy and Case Study – Alibaba, the number one e-commerce company targeting online consumers in China,

Alibaba is the undisputed leader in e-commerce for small businesses and the flagship company of Alibaba Group. It was founded in 1999 in Hangzhou, China. Alibaba is a B2B website catering to the needs of suppliers and buyers. The target audience of the website is always some other company or its employees.
Alibaba offers a wholesale platform for small buyers on the global site seeking fast shipment of small quantities of goods. Besides this, it also offers business management software and Internet infrastructure services targeting businesses across China. Continue reading

Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. Continue reading

Abdul Kalam Motivational Story

Avul Pakir Jainulabdeen Abdul Kalam usually known Dr. A. P. J. Abdul Kalam, was the 11th President of India, serving from 2002 to 2007, he is one of the few presidents who have touched the hearts thats why during his term as President, he was popularly known as the People’s President. In India he is highly respected as a scientist and as an engineer.

He is popularly known as the Missile Man of India for his work on development of ballistic missile and space rocket technology.

Stories of extreme hardship, braving impossible odds and innumerable sacrifices, abound in the lives of nearly 90 percent of the students in the country. But among them, some perform exceptionally well. Their academic laurels are so brilliant, that at times their CV looks intimidating. And each one acknowledges that it’s the right education that made them what they are today. Continue reading

Coca-Cola Story – Marketing Strategy

Coca-Cola is everywhere.

In 1977, Coca-Cola had exited India (apparently because it refused to share it’s secret syrup recipe with the government) and a huge cola void was waiting to be filled. Thums Up was launched by the Chauhan brothers Ramesh and Prakash at this critical juncture.

It introduced a bold new flavour that had a slightly orangy base and more fizz than the competitors. With the help of some innovative advertising, it easily staved off the local competition and had a humongous market share of 36% (of all colas) in 1993, the year Coca-Cola re-entered India (Pepsi at that time commanded 26%).

Coca-Cola made a very attractive bid for Thums Up (Rs. 186 crore or $62 million back then) and bought the brand from the Chauhans. Here’s where the twist comes. Instead of treating it’s number one brand like a prized stallion, Coca-Cola desperately tried a variety of tactics to kill Thums Up to pave its own way back into the Indian market. Continue reading

Ola Cabs Business Strategy – Case Study

Ola Cabs Business Strategy 

Currently both Uber and Ola cabs are following the strategy of expanding their operations and gaining customer base in various cities in India. The motive is to gain market share and achieve economies of scale all the while providing a delightful customer experience to gain trust. They are not looking to be profitable but to be a household name in Taxi service in India.
All the discounts/ referrals/ coupons offered are aimed at exposing the customers to a “new mode” of transport in cities at affordable prices.
(Ola pays driver per km more than it charges the user while commission is a mere ₹100 only if driver makes more than ₹2000 a day, otherwise it pays them the difference so they at least earn ₹2000 daily.)
This kind of strategy is followed by many startups in their initial years, when they are still gaining traction with help from outside investors until they break even and become profitable by gaining a faithful customer base in the market. Continue reading

PUMA Case Study : Increased Order Rates to 8% Via Google Analytics Insights

PUMA Case Study : Digital Marketing

About Puma

Puma is a world famous brand that manufactures shoes and sports apparel and accessories. Puma is present on- line in the form of its website-puma.com. This website serves the purposes of communicating  brand information and providing an e- commerce gateway to Puma’s target audience.

Puma has a wide range of product categories like shoes for running, football, golf and training. Puma wanted its website to fully display all of its product categories and also tailor the website experience for different regions while maintaining its international brand image. Continue reading