Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for.
Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.
What does Keyword mean?
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Why do you need keywords?
- Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.
- Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.
- Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages.
What are the different types of keywords?
There are two different types of keywords: broad keywords and long-tail keywords. Broad keywords are short words or phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry.