What is Google Payday?
Version 2.0 of the Payday Loans algorithm update debuted in May 2014, followed several weeks later by version 3.0. The 2.0 update focused more on targeting spammy web sites, while the Google Payday Loans 3.0 update focused more on addressing spammy queries.
Google Payday Update.. .
Payday Loan 3.0 — June 12, 2014
Less than a month after the Payday Loan 2.0 anti-spam update, Google launched another major iteration. Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.
Payday Loan 2.0 — May 16, 2014
Just prior to Panda 4.0, Google updated it’s “payday loan” algorithm, which targets especially spammy queries. The exact date of the roll-out was unclear (Google said “this past weekend” on 5/20), and the back-to-back updates made the details difficult to sort out.
“Payday Loan” Update — June 11, 2013
Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.