Enhance Your Software Quality Assurance Skills Today
Leverage Google Ads - Get the Higher ROI & Generate High Quality Leads Consistently
Who is this
Workshop for?
What will you
learn over 2
days?
Google Ads 101
- Introduction to Google Ads
- Types of Google Campaigns: Search, Display, Video, Shopping & App
- Ad Types
- Campaign Types
- Targetings: Search & Display
- How to write Ad copies that convert
How to write Ad copies that convert
- Introduction to Search & Google Ads search campaign
- Keywords, Match Types, Ads
- Account Structure
- Bids & Modifiers
- Introduction to Display & Google Ads Display Campaign
- Display Targeting & Ads
- Bidding
- Campaign Settings
Google Ads & Analytics
- Conversion code set up in Google Ads
- Goal Set up in Google Analytics
- Auto Tagging / Passing UTM Parameters
- Search & Display Report
Analyzing Performance & Optimizing
- Metrics to look at while optimizing
- Levers to focus on the scale & improving efficiency
Levers to focus on the scale & improving efficiency
- Google Ads Editor
- Data Studio reporting
- Leveraging Competition Ads
- Auction Insights
Education that
gets you
industry-ready
Hands-on Skilling
Community-driven Learning
Job-ready Portfolio
Meet your
Mentor
Surjeet Thakur
Hey guys! I’m Surjeet Thakur, your co-mentor for this workshop on google ads. I work with Google as the Senior Growth Manager where my key role revolves around helping advertisers succeed with their Google Campaigns & maximize ROI.
Previously, I worked with Performics as the Director of Performance/Paid Media. There, I worked closely with Brands like CRED, Zee5, Licious, Disney+, and Airtel, with over a $30-40mn annual budget
Before you ask!
Yes! You will be certified for this Workshop on submission of your assignments.
Validate your learnings and achievements with an instructor-signed certificate from GrowthSchool and increase your job prospects & professional credibility by adding it to your CV.
Get the offer
while it lasts!
Google ads Workshop Launch Offer
₹ 499
- Enroll now and get bonuses worth ₹10,000 free. There was never a better time to grab this course.
What you get:
FAQ
Yes! You will receive a certificate on completion of the workshop. You must finish the given assignment to earn your certificate.