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Latest Trends In Digital Marketing


Digital marketing is a term used for the merchandising of the products or brands using technology, mainly on the Internet, but also including mobile phones. The Internet is the most closely associated with digital marketing. It also can be defined as the promotion of products or brands using electronic media. Digital marketing’s development since the early 2000s has changed the way brands and businesses use technology for marketing. Digital platforms are increasingly used in marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more effective and efficient.

Why is Digital Marketing Important?

Digital media is so ubiquitous that consumers have access to information anytime and any place they want it. Digital media is the fastest growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content marketing, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.


In this article, we’ll take an in-depth look at as most significant trends in digital marketing for the year ahead. Machine learning and artificial intelligence is the biggest trend in marketing right now. Marketing is a field dominated by those with the vision of tomorrow to plan ahead, anticipate changes. One should be aware of their existence if one wants to continue being competitive in the industry.

1. The Rise of Augmented Reality: –

Pokémon Go was the fine example as it did earn of a $10 million in a day during its peak.  It’s now the thing of past and the craze of Pokémon Go has largely died down, but the app has had two main effects on the online marketing community; one, it’s shown that users are ready for augmented reality (AR) experiences, and two, it’s given marketers a taste of the huge earning potential here.Latest Trends in Digital Marketing Continue reading

How to Get More Likes Using Facebook Ads

How to Get More Likes Using Facebook Ads – In this post, I’m going to guide you how you can get more Likes to your Facebook page using Facebook Ads.

Your first step is actually to take a quick look at your Facebook page and make sure it’s one that people will recognize.

Let’s face it, no one’s going to like your page if they’ve never heard of your business or if you have a Facebook page that doesn’t have a strong brand presence and isn’t attractive. You want to make sure first that your cover photo has your logo so those people that do recognize your brand will recognize it, and give a little bit of information about what it is you do so those people that may not be familiar with your brand will still Like your page.

If your cover photo is a bit generic or it doesn’t really have a strong brand presence, you want to click on Change Cover, click Upload Photo, and then upload a photo that fits better. Continue reading

How to Find a Profitable Niche For Affiliate Marketing

How to Find a Profitable Niche For Affiliate Marketing – In this article, I’m going to guide you how to find a niche for affiliate marketing. If you’re new to affiliate marketing or you want to launch a new site that you plan to monetize with affiliate offers, this video will show you how to find a profitable niche.

Your first step is to head over to

Quantcast has a great list of, basically, the most popular sites online. This is an awesome place to go when you’re in the brainstorming phase. Head over to Quantcast, scroll down, and click on the Browse Rankings link that’s right below the search field. What you want to do is, really, just look down the list and just see what is doing well online. Continue reading

How to Generate Traffic to Your WebSite With Facebook Ads

How to Generate Traffic to Your WebSite With Facebook Ads – Here, I’m going to guide you how you can drive traffic to your site using Facebook Ads.

First Step:

You first step is to make sure you’re logged into Facebook as your business. To do that, head over to your Facebook Business Admin page. Click on the little gear icon and make sure it says ‘use Facebook as your business’, and not you.

Even if you’re an administrator for that Facebook page, you want to make sure that you’re actually using Facebook as your business. Once you’ve done that, scroll down and click on Create Ad. This will take you to the general Advertise on Facebook page which gives you information on how Facebook Advertising works. Continue reading

Top Asked PPC Questions & Answers 2016

What happens when “x” doesn’t work?

This question usually pops up in regards to a tip, trick or best practice that I am talking about at a conference or with a client on the phone. The best answer I can usually come up with is, “revert.” Not everything you do will work so make sure to download a backup of your account before making major changes in case it doesn’t work out.

How many ads should I have in every ad group?

I typically take the top 3-5 ad groups by impressions and put 3 ads in those and then do 2 ads in all other ad groups. Then I test the ads, pick winners and add 2 more ads to the top 3-5 ad groups again and 1 ad to the others. I have found that this balances testing enough with it not taking too long to get statistically significant data.

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When to use Facebook Ads? Best Tips

When to use Facebook Ads? – Facebook and facebook ads are also a sales channel but that’s not their strongest area. They are more suitable for brand awareness, spreading the world, winning the social proof game, networking and connecting with your audience.

When you login to Facebook, your primary concern is not to find something to buy or to search for information but to see what your friends are doing, read news and interact with them. Continue reading

How to Recover from Google Panda Update

How to Recover from Google Panda Update – Google Panda Update was one of the most controversial algorithm update from Google, but with time it helped a lot to remove low-quality websites from search engine and overall it improved the quality of search results.

The Google Panda update targets sites that have a lot of duplicate or low-quality pages. Your first step is to identify whether or not your site actually got hit by Panda, or whether it was another penalty, or whether traffic just dropped off. Continue reading

SEO for Magento eCommerce Store

SEO for Magento –  Learn how to improve the search engines optimization of your Magento site

Your first step is to make sure your title tags, by default, include either your brand name or some of your target keywords. To do that, log in to your Magento admin panel, hover over, System and click on Configuration. Continue reading

Best Tips for Successful Marketing Online

Best Tips for Successful Marketing Online

 1. Understand the buyer’s journey.

In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free.  Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer.  We now offer a free trial of our product to get leads to the top of the funnel.  Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time.  With this multi-staged approach, we’re beginning to see much higher conversion rates and lower CPA. Continue reading

Top Digital Marketing Mistakes Entrepreneurs Make generally

The success of digital marketing depends on a number of factors: understanding your marketing history, knowing what’s being said about your brand, and meeting the needs of your consumers in a valuable way.

Unfortunately, with all those factors, nascent entrepreneurs often make mistakes that hinder early growth. These can range from failing to plan effectively or measure results, to overlooking the entire mobile category. But that’s not all.  Continue reading