PPC Training in Chandigarh – 100% Job Assured

Professional Digital Marketing Training-CIIM
PPC Training in Chandigarh – Chandigarh Institute of Internet Marketing (CIIM) an expert Digital Marketing Institute, provides PPC training in Chandigarh to those who are wanting to start their career in  PPC (Pay Per Click) or to people who are interested to work as freelancers in PPC. We also train business people wanting to promote their Business with Google AdWords.

1 Training program + 8 Certifications + Job --> Book Your Free Demo Class Now!

ppc training in chandigarh

Certified Training for PPC in Chandigarh

At CIIM, the work environment is very positive and peaceful and we provide our 
students with everything they need to become wise and technically sound. 
We provide PPC training and other Internet Marketing Course training 
in Mohali and Panchkula as well.

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“We provide complete PPC Training Certification course with Google AdWords and Bing Ads. “ 

To know more, get in touch with the expert with more than 14 years of industry
 experience and a Google Certified Trainer - Mr. Surjeet- +91-9915337448, 
or simply mail him at info@ciim.in - meet your trainer here

What is PPC (Pay Per Click) ???

PPC (Pay Per Click )  also known as Cost Per Click , is an internet marketing service for driving traffic to websites, in which advertisers pay a specific amount to the publisher or website owner each time their ad is clicked.


Pay Per Click helps to yield a high ROI and makes your brand ads instantly visible in the search engine and increases your sales.

Get the best Google AdWords PPC Training in Chandigarh with CIIM Institute


We have designed the PPC AdWords training course structure in such a way that our students become proficient in the PPC methodologies and emerge out to be better Marketers in Digital world.


The course Duration of the training program is from 30-45 days. We provide PPC training in:

  • Google AdWords,
  • Bing Ads Centre/Yahoo ,
  • Facebook & Twitter etc .
PPC Training in Chandigarh : Our students gets to work on live projects and are provided with 100% practical, personalized and classroom training.
 We guarantee job placements 

CIIM’s  PPC Training Course Syllabus

Our PPC Training Syllabus covers everything you need to lean and know like:

  • Introduction and basics of PPC (Pay Per Click)
  • PPC Keyword Research
  • Keyword categorisation
  • Campaign Structuring or Targeting
  • Ads Types
  • Bidding
  • Account Set up
  • Optimization and Reporting
  • Pay per click advanced optimizations tips
  • Google AdWords tools , and much more …….
  • Reporting
  • Billing

Adwords Course Content:

  • Introduction to AdWords
  • Account management
  • Campaign and ad group management
  • Keyword targeting
  • Language & location targeting
  • Ad formats
  • Budgets and bidding
  • Measurement and optimization
  • Managing multiple accounts
  • Ad Formats
  • Ad & Site Quality
  • AdWords Tools
  • Performance Monitoring and Reporting
  • Optimizing Performance
  • Performance, Profitability, and Growth
  • AdWords API
  • Display ads on the Google Display Network
  • Display ads on YouTube
  • Display ads on mobile devices
  • Mobile Tracking Installation Management
  • Google Analytics
  • E commerce Tracking Analytics


Session 1:
Intro to AdWords
Session 2:
Proper Account Set Up
Session 3:
Advanced Features

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

    • Cost
    • Timing
    • Flexibility

    • Keyword
    • Cost-per-click
    • Clickthrough rate
    • Impression
    • Landing page
    • Conversion
    • Conversion rate
    • Ad position
    • Quality score
    • SEO v. SEM
    • AdWords v. Adsense

  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator

  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

  • Creating and analyzing reports
  • Saving reports and report templates

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

  • Account
  • Campaign
  • Ad Group
  • Keywords

AdWords Interface

  • Campaign management tab
  • My account tab

  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”

  • Campaign optimizer,
    Keyword tool,
    Traffic estimator,
    Ads diagnostic tool,
    Ads preview tool,
    Disapproved ads,
    Conversion tracking,
    My change history,
    AdWords Editor

  • Manual bidding
  • Changing bids through “edit keyword settings”

  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads

  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign

Advanced Course Contents:

ppc training course
  • Introduction to Ad Words – Google Adwords
  • Getting Started with Ad Words – How to set up account etc.
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Banners using Display Builders
  • Writing Compelling Ad Copies—Do’s and Dont’s
  • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  • Insertion of Google Conversion code and its importance in Effective Campaigning.
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account & landing page
  • The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts
  • Remarketing concepts
  • Adwords editor
  • Merchant  Center

Certifications provided on completionon PPC Training Course

The students are awarded with the following certification only after they clear 
the required set of test both written and practical.
  • Certificates from CIIM- our certificates are Industry Recognized ones
  • Certification from Google AdWords and Bing Ads


Course: PPC Training in Chandigarh
CIIM – Chandigarh Institute in Chandigarh
Duration: 3O – 45 Days, Digital Marketing Course Chandigarh, Punjab, India
Mobile: 9915337448, 9878375376


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