Courses: Startups

Indian Startup Shutdowns list 2016

Are India’s tech startup serious businesses? … if a lot of businesses lose money belonging to greater fool investors and eventually shut down.

With a boom of startup culture in India, new entrepreneurs with their innovative solutions are coming on horizon day by day. Every problem that you can think of in daily life has been addressed by at least one startup.

If your grocery is getting finished, just click on Grofers, PepperTap etc and grocery will be at your doorstep. If you need to visit a doctor, check the nearby doctors on Practo. If you are planning to buy a home, browse Housing, QuikrHomes, Magic Bricks etc. and get the details of all the properties available.

Let’s take a look at some of the startups that shut their shop and moved on:

Intelligent Interfaces

Founded In: 2015

Founders: Rahul Yadav, Azeem Zainulbhai

Funding: INR 3.1 Crore from YouWeCan Ventures, Sachin and Binny Bansal at a valuation of INR 170 Crore Continue reading

Oyo Room Marketing Strategy and Case Study

oye-room-ciimOyo Room Marketing Strategy and Case Study – OYO Rooms was started in 2012 with the aim to disrupt the Indian hospitality business just like the way Ola did in Car rental industry with the help of technology. It can be compared with Ola as it does the same with hotels. They give customers to the hotels and keep a percentage of profiits with them.
OYO Rooms is an online aggregator of budget hotels in India. OYO Rooms partners with hotels with the aim of standardization on various measures in each room including free wifi and breakfast, flatscreen TVs, spotless white bed linen of a certain thread count, branded toiletries, 6-inch shower heads, a beverage tray and so on.
What is the meaning of Oyo?
Oyo Rooms is a chain of hotels, presently in a few cities and towns (but rapidly expanding) in India. Along with a clean room, they offer, or claim to offer, quality and standardized services like in-room WiFi, breakfast, AC, backup power, etc at budget prices.

Continue reading

Zivame business model & Strategy

Zivame business model & Strategy – Richa Kar is a famous name in the online business. She is the founder and CEO of Zivame, which is a prominent online brand in the lingerie retailing business. Richa is a young achiever in her business venture and she has ditched all the hurdles faced to reach here.

80% of our buyers are first time visitors to the site

Zivame fashion is a leading online selling website :, which covers a number of 5 million+ followers and more than a million visitors. Continue reading

Ola Cabs Business Strategy – Case Study

Ola Cabs Business Strategy 

Currently both Uber and Ola cabs are following the strategy of expanding their operations and gaining customer base in various cities in India. The motive is to gain market share and achieve economies of scale all the while providing a delightful customer experience to gain trust. They are not looking to be profitable but to be a household name in Taxi service in India.
All the discounts/ referrals/ coupons offered are aimed at exposing the customers to a “new mode” of transport in cities at affordable prices.
(Ola pays driver per km more than it charges the user while commission is a mere ₹100 only if driver makes more than ₹2000 a day, otherwise it pays them the difference so they at least earn ₹2000 daily.)
This kind of strategy is followed by many startups in their initial years, when they are still gaining traction with help from outside investors until they break even and become profitable by gaining a faithful customer base in the market. Continue reading

What is Start up India Stand up India

What is Start up India Stand up India – Indian Prime Minister Narendra Modi is known for his speeches and the usual announcement of initiatives which become a major part of his addresses to his countrymen. Today, on the occasion of 69th Independence day of India, he highlighted the resolve of 125 crore Indians, as ‘Team India’, to root out corruption, and to make India a developed nation by 2022 – the 75th anniversary of independence. He urged the people of India to ‘Start-up’ and ‘Stand-up’.

Prime Minister Narendra Modi had introduced the Start-up India, Stand Up India’ initiative.

On January 16, Prime Minister Narendra Modi unveiled a 19-point action plan for start-up enterprises in India. He also announced a self-certification scheme related to nine labour and environment laws. He also said that there would be no inspection of the enterprises during the first three years of the launch. Continue reading