Digital Marketing Course for Insurance Agents
Why Insurance Agents Need Digital Marketing – The insurance industry is built on trust and relationships. But in today’s digital world, potential clients Google before they call. Whether you sell life, health, vehicle, or property insurance, digital marketing can:
Bring you high-quality leads daily
Position you as a trusted financial advisor
Help you sell policies beyond your physical location
Automate follow-ups and build long-term relationships
Table of Contents
🚀 Benefits of Digital Marketing for Insurance Agents
✅ Attract local and NRI clients online
✅ Target high-net-worth individuals (HNIs) via social media
✅ Run Google & Facebook Ads to generate policy inquiries
✅ Build a personal brand via content, videos, and testimonials
✅ Use WhatsApp to follow up & close leads faster
✅ Reduce dependency on cold calls & referrals
📚 Insurance Agent–Focused Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Google My Business & Local SEO | Rank for “best LIC agent near me”, collect reviews |
| Facebook/Instagram Lead Ads | Run ads for Term, Health, Car, or Child plans |
| YouTube & Reel Marketing | Educate clients with bite-sized videos |
| WhatsApp Automation | Auto-replies, policy reminders, and follow-ups |
| Website with Lead Form | Get leads even while you sleep |
| Landing Page Creation | Conversion-optimized pages for each policy type |
| Email/SMS Marketing | Nurture your lead base regularly |
| Personal Branding | Position yourself as an expert in insurance niche |
🧲 Lead Generation Example Campaigns
| Ad Campaign | Result |
|---|---|
| “Best Child Plan in India | Compare Top Policies” |
| “Secure Your Family | ₹1 Cr Life Cover from ₹399/month” |
| “Free Car Insurance Quote | Check Within 30 Seconds” |
👥 Who Should Join?
LIC, HDFC, ICICI, Max Life, SBI, Tata AIA agents
General and health insurance advisors
IRDA certified insurance consultants
NRI-focused insurance sellers
New insurance agents building their client base
⏳ Course Duration & Format
Duration: 6 Weeks
Mode: Online Live / Offline in Chandigarh at CIIM
Language: Hindi + English
Live Practice: Build and run your own campaigns during the course
Tools Included: Lead form templates, ad copies, Canva graphics
🎯 Course Outcomes
✅ Generate 30–100+ insurance leads/month
✅ Build a brand that customers trust
✅ Automate 70% of your follow-ups
✅ Reduce rejection by pre-educating your audience
✅ Scale from local to pan-India policies
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Led by Surjeet Thakur, CIIM has trained 165,000+ professionals across India and abroad. Special training programs for insurance agents, real estate professionals, and financial advisors make CIIM a perfect fit for insurance lead generation training.
📞 Contact to Enroll
Surjeet Thakur – Digital Marketing Coach for Insurance Professionals
17+ Years Experience | Founder – CIIM & PPCChamp
Helped 300+ insurance professionals build digital pipelines
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🧾 “Don’t chase clients. Let qualified policy buyers come to you online.”
