87-year-old cricket fan to turn on the Swag, Becomes the Face of Pepsi’s New Ad Campaign
Charulata Patel, who holds Indian flag and cheered for Indian Team before a match between India and Bangladesh in the ICC World Cup Match 2019. Indian captain Virat Kohli and Rohit Sharma went to her to take blessings after the match.
Videos of 87-year-old adorable granny went viral on the social media, blowing the Vuvuzela and talking to Virat and Rohit and were appreciated. Her eagerness and passion for the team was regarded as the true spirit of an Indian cricket fan
Considering the popularity of the 87-year-old fan who went viral after India Vs Bangladesh match, Pepsi has decided to make her the face of its upcoming Swag campaign.
Coca-Cola is one of the brand seen most during ICC Cricket World Cup, its rival Pepsi doesn’t want to miss any opportunity of gaining some attention of cricket watching audience.
This campaign will bring a new dimension to their ongoing campaign ‘Swag’ with the hashtag #HarGhoontMeinSwagHai. ‘Har ghoont mein Swag’ campaign had featured actors Tiger Shroff and Disha Patani as faces of the campaign to target the young audience.
“Pepsi is honoured to bring the story of the unassailable swag of “Charulata Patel”, a PepsiCo spokesperson said. “Her passion for the game shows the world that age is no bar when it comes to living life in the moment.”
Pepsi will team up with Patel to “pay tribute to the spirit of the Indian cricket fan”. Shooting for the Pepsi ads featuring Patel has started this week itself, and the ads are expected to launch across media including television and digital.