Amazon A+ Content Creation Course β Build Brand Authority & Boost Conversions
Learn How to Boost Your Product Sales with Enhanced Brand Content (EBC)
Table of Contents
ποΈ What is Amazon A+ Content?
Amazon A+ Content (also known as Enhanced Brand Content or EBC) is a feature that allows brand-registered sellers to enhance their product listings with rich images, comparison charts, videos, and custom modules. It helps in building trust, increasing conversion rates, and reducing return rates.

π‘ Good A+ content can increase your sales by 5β20% or more.
π¨ Types of A+ Content
Amazon provides two types of A+ content:
1. Basic A+ Content
-
Product descriptions with rich text + images
-
Up to 5 modules per listing
2. Premium A+ Content (A++ Content)
-
Available to top brands via invite only
-
Includes interactive features, video loops, carousel modules, and full-screen images
π Why A+ Content is Important
-
β Increases Sales Conversion Rate
-
β Builds Brand Trust
-
β Enhances Visual Appeal
-
β Educates the Customer
-
β Reduces Returns
-
β Improves Mobile Shopping Experience
π οΈ How to Create A+ Content on Amazon (Step-by-Step)
β Step 1: Enroll in Amazon Brand Registry
-
Only brand-registered sellers can access A+ content tools.
β Step 2: Go to A+ Content Manager
-
Login to Seller Central
-
Go to Advertising > A+ Content Manager
β Step 3: Choose a Template or Start from Scratch
-
Amazon provides module-based templates (image + text, comparison tables, banners)
β Step 4: Upload Assets
-
Use high-resolution images, informative text, brand logo, lifestyle visuals
β Step 5: Preview & Submit
-
Review the preview for desktop and mobile
-
Submit for Amazon approval (takes 24β72 hours)
π« About CIIM β Chandigarh Institute of Internet Marketing
CIIM (Chandigarh Institute of Internet Marketing), founded by Surjeet Thakur, is Indiaβs leading digital marketing and e-commerce training institute.
With 17+ years of industry experience and 165,000+ students trained globally, CIIM is trusted by Amazon sellers, agencies, and brands for performance-driven learning.
π We donβt just teach tools, we teach strategies that convert visitors into buyers.
π Course Syllabus β Amazon A+ Content Creation
| Module | Topics Covered |
|---|---|
| 1. Introduction to A+ Content | What is A+, types, rules, Brand Registry |
| 2. Competitor Analysis | How to study A+ content of top sellers |
| 3. Brand Story vs Product Description | Where and how they appear |
| 4. Designing Content Structure | Choosing modules: text-image, banners, side-by-side |
| 5. Creating Visual Assets | Tools: Canva, Photoshop, AI-generated content |
| 6. Copywriting for A+ | Writing headlines, feature bullets, tone of voice |
| 7. Uploading on Seller Central | Module-by-module A+ content setup |
| 8. A/B Testing A+ Content | Split testing different versions |
| 9. Mobile Optimization | How to make A+ content mobile-friendly |
| 10. Tracking Impact | Measure views, conversions, return rate drop |
π Course Structure
-
π§βπ« Mode: Online (Live + Recorded) & Offline (Chandigarh Campus)
-
β³ Duration: 2 Weeks (Fast-track) or 4 Weeks (Detailed)
-
π£οΈ Language: Hindi + English
-
π₯οΈ Practice Projects: Yes β Build A+ for your own or test brand
-
π Certificate: CIIM Certified A+ Content Designer
-
π§° Tools Covered: Amazon Seller Central, Canva, Figma, Photoshop, Copy.ai
β Benefits of This Course
-
Learn how to design & publish professional A+ content
-
Make your listings look premium & brand-ready
-
Increase your conversion rates up to 20%
-
Help other sellers and earn as a freelancer or agency
-
Master both text + visual storytelling for eCommerce
-
Access lifetime mentorship and support group
β Frequently Asked Questions (FAQs)
Q1: Do I need to be a brand owner to use A+ content?
π Yes, your brand must be registered with Amazon Brand Registry.
Q2: Can I learn without any design background?
π Absolutely. We teach you how to use easy tools like Canva to design professionally.
Q3: Will I get live practice?
π Yes. Youβll build A+ content for a real product under trainer guidance.
Q4: Is this course suitable for agencies?
π Yes, even marketing professionals and Amazon freelancers join to upskill.
Q5: Do I need to know coding?
π No coding needed. Itβs 100% visual drag-and-drop based.
π Contact to Join
Surjeet Thakur β Amazon Consultant & Trainer
π§ Email: surjeet@ppcchamp.com
π² WhatsApp / Call: +91-9915337448
π Website: www.ciim.in
π§ Final Thought
βοΈ Customers donβt just buy productsβthey buy stories, trust, and quality. A+ content helps you deliver all three.
π Join CIIMβs Amazon A+ Content Creation Course and make your listings stand out like a premium brand.