Amazon A+ Content Creation Course – Build Brand Authority & Boost Conversions
Learn How to Boost Your Product Sales with Enhanced Brand Content (EBC)
Table of Contents
🛍️ What is Amazon A+ Content?
Amazon A+ Content (also known as Enhanced Brand Content or EBC) is a feature that allows brand-registered sellers to enhance their product listings with rich images, comparison charts, videos, and custom modules. It helps in building trust, increasing conversion rates, and reducing return rates.
💡 Good A+ content can increase your sales by 5–20% or more.
🎨 Types of A+ Content
Amazon provides two types of A+ content:
1. Basic A+ Content
Product descriptions with rich text + images
Up to 5 modules per listing
2. Premium A+ Content (A++ Content)
Available to top brands via invite only
Includes interactive features, video loops, carousel modules, and full-screen images
📈 Why A+ Content is Important
✅ Increases Sales Conversion Rate
✅ Builds Brand Trust
✅ Enhances Visual Appeal
✅ Educates the Customer
✅ Reduces Returns
✅ Improves Mobile Shopping Experience
🛠️ How to Create A+ Content on Amazon (Step-by-Step)
✅ Step 1: Enroll in Amazon Brand Registry
Only brand-registered sellers can access A+ content tools.
✅ Step 2: Go to A+ Content Manager
Login to Seller Central
Go to Advertising > A+ Content Manager
✅ Step 3: Choose a Template or Start from Scratch
Amazon provides module-based templates (image + text, comparison tables, banners)
✅ Step 4: Upload Assets
Use high-resolution images, informative text, brand logo, lifestyle visuals
✅ Step 5: Preview & Submit
Review the preview for desktop and mobile
Submit for Amazon approval (takes 24–72 hours)
🏫 About CIIM – Chandigarh Institute of Internet Marketing
CIIM (Chandigarh Institute of Internet Marketing), founded by Surjeet Thakur, is India’s leading digital marketing and e-commerce training institute.
With 17+ years of industry experience and 165,000+ students trained globally, CIIM is trusted by Amazon sellers, agencies, and brands for performance-driven learning.
🎓 We don’t just teach tools, we teach strategies that convert visitors into buyers.
📚 Course Syllabus – Amazon A+ Content Creation
| Module | Topics Covered |
|---|---|
| 1. Introduction to A+ Content | What is A+, types, rules, Brand Registry |
| 2. Competitor Analysis | How to study A+ content of top sellers |
| 3. Brand Story vs Product Description | Where and how they appear |
| 4. Designing Content Structure | Choosing modules: text-image, banners, side-by-side |
| 5. Creating Visual Assets | Tools: Canva, Photoshop, AI-generated content |
| 6. Copywriting for A+ | Writing headlines, feature bullets, tone of voice |
| 7. Uploading on Seller Central | Module-by-module A+ content setup |
| 8. A/B Testing A+ Content | Split testing different versions |
| 9. Mobile Optimization | How to make A+ content mobile-friendly |
| 10. Tracking Impact | Measure views, conversions, return rate drop |
🎓 Course Structure
🧑🏫 Mode: Online (Live + Recorded) & Offline (Chandigarh Campus)
⏳ Duration: 2 Weeks (Fast-track) or 4 Weeks (Detailed)
🗣️ Language: Hindi + English
🖥️ Practice Projects: Yes – Build A+ for your own or test brand
📜 Certificate: CIIM Certified A+ Content Designer
🧰 Tools Covered: Amazon Seller Central, Canva, Figma, Photoshop, Copy.ai
✅ Benefits of This Course
Learn how to design & publish professional A+ content
Make your listings look premium & brand-ready
Increase your conversion rates up to 20%
Help other sellers and earn as a freelancer or agency
Master both text + visual storytelling for eCommerce
Access lifetime mentorship and support group
❓ Frequently Asked Questions (FAQs)
Q1: Do I need to be a brand owner to use A+ content?
👉 Yes, your brand must be registered with Amazon Brand Registry.
Q2: Can I learn without any design background?
👉 Absolutely. We teach you how to use easy tools like Canva to design professionally.
Q3: Will I get live practice?
👉 Yes. You’ll build A+ content for a real product under trainer guidance.
Q4: Is this course suitable for agencies?
👉 Yes, even marketing professionals and Amazon freelancers join to upskill.
Q5: Do I need to know coding?
👉 No coding needed. It’s 100% visual drag-and-drop based.
📞 Contact to Join
Surjeet Thakur – Amazon Consultant & Trainer
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp / Call: +91-9915337448
🌐 Website: www.ciim.in
🧠 Final Thought
✍️ Customers don’t just buy products—they buy stories, trust, and quality. A+ content helps you deliver all three.
📈 Join CIIM’s Amazon A+ Content Creation Course and make your listings stand out like a premium brand.