Best 100+ Negative Keywords for Adwords Campaign

Best Negative Keywords That (Almost) Every AdWords Campaign / bing ads Should Include

This is a list of keywords that don’t belong in any campaign and should be added by default to all of your campaigns.

  • free
  • cheap
  • nude
  • naked
  • sex
  • porn
  • porno
  • torrent
  • torrents
  • youtube
  • craigslist
  • ebay
  • kijiji

Technical Support Ads Negative Keywords list

  • free
  • offline
  • download
  • buy
  • sell
  • hardware
  • amazon
  • bestbuy
  • paper
  • wire
  • tutorials
  • pdf
  • images
  • file
  • guide
  • article
  • video
  • info graphics
  • white paper

Employment Search Negative Keywords

These are searches that someone looking for a job would typically include in any search query. By adding these negative keywords, you can eliminate job seekers from finding (and clicking) your AdWords ads.

  • hire
  • hiring
  • employment
  • employer
  • employers
  • job
  • jobs
  • occupation
  • occupations
  • career
  • careers
  • occupation
  • occupations
  • full time
  • part time
  • work
  • resume
  • resumes
  • salary
  • salaries
  • pay
  • intern
  • recruiter
  • recruiters
  • recruitment
  • resume
  • resumes

Education Search Negative Keywords

These keywords would typically be included in a search query by someone looking to upgrade their skills i.e. not to buy your product and/or service.

  • training
  • learn
  • class
  • classes
  • school
  • schools
  • college
  • university
  • tutorial
  • tutorials
  • course
  • courses
  • textbook
  • textbooks
  • book
  • books

Research & Information Search Negative Keywords

This list is essential for anyone with an eCommerce website. Reduce the amount of window shoppers and tire kickers who click on your ads by adding these negative keywords.

  • review
  • reviews
  • rating
  • ratings
  • opinion
  • opinions
  • article
  • articles
  • information
  • info
  • pics
  • picture
  • pictures
  • photo
  • photos
  • how to
  • how do i

After spending hours crafting an effective AdWords campaign, it can be easy to forget about adding negative keywords to that shiny new campaign. By forgetting to add them, you could be wasting hundreds of dollars per month in unqualified leads to your business.

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