The Future of Performance Marketing in India | How AI is Revolutionizing Results
The digital marketing landscape is undergoing a seismic shift. Gone are the days of spending money on broad branding campaigns with no clear measure of return. Today, the focus is razor-sharp: Performance Marketing. And in India, with its vast internet population and booming digital economy, the future of performance marketing is not just bright—it’s intelligent, powered by Artificial Intelligence (AI).
This article is your comprehensive guide to understanding what performance marketing is, how it works, and how AI is set to become an indispensable ally for marketers, driving unprecedented growth and efficiency. (more…)