In today’s fast-moving digital landscape, performance marketing is the fuel behind successful e-commerce businesses. Unlike traditional marketing, which often relies on guesswork, performance marketing is data-driven, ROI-focused, and measurable — making it the ideal strategy for e-commerce brands that want real, trackable results.

In this article, we’ll explore:

• What is performance marketing?

• Why e-commerce brands need a performance marketing expert

• Key platforms and strategies

• Benefits of hiring a performance marketing expert

• Why Surjeet Thakur is India’s top performance marketing consultant for e-commerce

• FAQs

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Start ecommerce business  – We will look at a few of the important aspects before you start an ecommerce business in India; assuming that you have already figured out a product or a service to sell- lets be clear there is no ecommerce business without something to sell. (more…)