Digital Marketing Course for Cake Shop & Bakery Owners
Why Cake Shops & Bakery Owners Need Digital Marketing – In today’s competitive world, it’s not enough to make delicious cakes — you need to make sure people see, crave, and order them online!
Whether you sell:
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🎉 Birthday Cakes
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💍 Wedding Cakes
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🍪 Custom Cookies
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🧁 Cupcakes or Jar Cakes
…people are searching on Google, Instagram, and Zomato. With digital marketing, you can reach them first, before your competitor does.
Table of Contents
🚀 Benefits of Digital Marketing for Bakery Owners
✅ Get more cake orders via Instagram & WhatsApp
✅ Rank your shop on Google Maps & local searches
✅ Run festive offer ads (Valentine’s, Rakhi, Christmas)
✅ Promote custom cake designs & menu through reels
✅ Collect Google reviews & build trust
✅ Run limited-time ads like “Midnight Cake Delivery” or “Order 1kg Get 500g Free”
📚 What You Will Learn in the Course (Bakery-Focused Syllabus)
| Module | What You’ll Learn |
|---|---|
| Google My Business (GMB) | Get found on “cake shop near me” searches |
| Instagram Marketing | Post reels, offers, reviews, and trending cakes |
| Facebook Ads | Run offers to people within 5km of your shop |
| WhatsApp Business | Setup catalog, reply automation & broadcast |
| Google Ads | Target people searching “best cake in [city]” |
| Content Creation | Design cake ads using Canva & mobile apps |
| Festive Marketing | Create Diwali, Christmas, New Year campaigns |
| Zomato/Swiggy Listing Tips | Improve ratings & photos for better conversions |
🎂 Cake Shop Owners: What You Can Do After the Course
| Type | Growth Idea |
|---|---|
| Home Bakers | Take online orders with WhatsApp catalog + Instagram |
| Cake Boutiques | Showcase custom work via reels & run targeted ads |
| Multi-branch Bakeries | Launch website & Google Ads for each outlet |
| New Startups | Promote “Freshly Launched” with coupon code offers |
| Delivery-based | Use “Midnight Cake Delivery” or “Same Day Surprise” Google Ads |
🧠 Course Details
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Duration: 6–8 weeks
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Mode: Online or Classroom (CIIM, Chandigarh)
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Language: Hindi + English
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Support: Live campaigns for your own cake shop
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Bonus: Free templates for cake reels, festive posts, flyers
🎯 Success Stories
| Bakery | Result After Course |
|---|---|
| Sweet Tooth by Neha (Mohali) | 3X orders during Rakhi & Diwali via Instagram ads |
| The Cake Lab (Delhi) | Grew from home baker to ₹70K/month revenue in 3 months |
| Aunty’s Oven (Jaipur) | Used GMB & Google Ads to dominate “best cake near me” |
| OvenFresh (Ludhiana) | Ran Valentine’s offer ads – 140 orders in 7 days |
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM has helped 165,000+ individuals and local business owners grow digitally. Special training modules available for bakers, chefs, and women entrepreneurs.
📞 Contact to Join the Course
Surjeet Thakur – Mentor for Bakery Businesses & Home Entrepreneurs
Google Ads Expert | Founder – CIIM & PPCChamp
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🍰 “Turn your cakes into a brand — let the world see what your kitchen can create.”
