Digital Marketing Course for Confectionery Shop Owners
Why Confectionery Shops Need Digital Marketing – From traditional Indian sweets (mithai) to modern bakery items like cakes, cookies, and chocolates – today’s customers want quality, presentation, and quick access. Most buyers now search on Google, Instagram, or WhatsApp before placing a sweets or cake order.
With digital marketing, you can:
✅ Get daily walk-in and online orders
✅ Show your sweets/cakes on Google and Instagram
✅ Promote seasonal offers (Diwali, Rakhi, Birthdays, Weddings)
✅ Compete with branded bakeries through local targeting
Table of Contents
🎯 Benefits of Digital Marketing for Sweets & Bakery Businesses
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📍Appear in “confectionery near me” searches on Google
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📸 Attract customers with delicious food photos & reels
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📲 Accept orders directly via WhatsApp, Google, or Instagram
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🎉 Promote offers for Raksha Bandhan, Diwali, Christmas, Valentine’s Day
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🧁 Build trust with hygiene photos, reviews, and packaging showcases
📚 Course Syllabus – For Mithai, Namkeen & Bakery Shop Owners
| Module | What You’ll Learn |
|---|---|
| Google My Business | Appear in Maps with photos, reviews, and offers |
| Instagram & Facebook | Share product photos, reels, behind-the-scenes |
| WhatsApp Business Setup | Broadcast daily menus, offers, festival combos |
| YouTube Shorts for Branding | Create videos showing your shop, packaging & sweets |
| Google Ads for Local Sales | Run ads for “Rasgulla shop near me” or “order cake online [city]” |
| Festive Campaigns | Sell hampers during festivals and marriage seasons |
| SEO for Your Shop Website | Rank for keywords like “Bengali sweets shop in Chandigarh” |
| Facebook Lead Ads | Collect phone numbers for bulk/corporate orders |
| Influencer Collaboration | Partner with local food bloggers for reviews |
🧁 Ideal for:
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Traditional Indian sweets shops
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Modern bakeries and chocolate shops
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Namkeen stores
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Wedding & festive gift box sellers
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Cake & pastry makers
📈 Course Outcome
✅ 3X increase in orders during festive seasons
✅ 50–100 leads/month via Instagram, Google & WhatsApp
✅ Become a local favorite bakery/brand
✅ Retain repeat customers with offers & direct contact
✅ Sell sweets/cakes online in your city via Google and social ads
🕒 Duration & Delivery
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Duration: 3–4 Weeks
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Format: Online + Offline (at CIIM, Chandigarh)
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Languages: Hindi + English
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Live Projects: Real-time ad creation, social content, reviews setup
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Bonus: Seasonal ad templates + lifetime business support
🏫 About CIIM
CIIM (Chandigarh Institute of Internet Marketing) is India’s leading digital marketing institute founded by Surjeet Thakur, with 17+ years of experience and 1,65,000+ trained business owners. This course is designed specifically for local shopkeepers, including confectioners and bakery owners.
📞 Contact to Join the Course
Surjeet Thakur – Local Marketing & Google Ads Expert
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🍩 “Make your sweets go viral. Let every mithai and cake bring more orders using digital marketing!”
