Digital Marketing Course for Hotel, Resort & Café Owners

The hospitality industry is evolving faster than ever. Whether you own a hotel, café, resort, dhaba, lounge, homestay, or BnB, your customers discover you online before they visit you offline.

In today’s competitive world, every hospitality business owner must understand digital marketing to grow bookings, increase footfall, dominate Instagram, and reduce dependency on platforms like Booking.com & Zomato.

To make this easy, CIIM – India’s top digital marketing institute has launched a special digital marketing course for hotel, resort and café owners.

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⭐ Why CIIM?

CIIM (Chandigarh Institute of Internet Marketing) is founded by Sameer (Surjeet) Thakur, India’s leading digital marketing trainer with 17+ years of experience who has trained 165,000+ students globally.

Why hospitality business owners trust CIIM?

✔ Practical training — no theory
✔ Simple & easy-to-understand lessons
✔ Real hotel/café campaign demos
✔ 100% online + offline options
✔ Learn on your schedule
✔ Lifetime access to recordings
✔ Personal mentorship from expert trainers
✔ Special modules for hotels, resorts & cafés
✔ Case studies of OYO, McDonald’s, Starbucks, MakeMyTrip, FabIndia Café & more

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CIIM Course Syllabus (Special Track for Hotels, Resorts & Cafés)

The course is divided into two parts:

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PART A – Complete Digital Marketing Course (Core Syllabus)

1. Digital Marketing Foundations

• Fundamentals of online marketing

• Online consumer behaviour

• Hospitality marketing principles

2. Website Development & Landing Pages

• Creating hotel/café website

• Booking system integration

• WhatsApp & payment integration

3. Search Engine Optimization (SEO)

• Ranking on Google for hotel/café keywords

• Local SEO for Maps

• Keyword research

• Blog writing for travellers

• Technical SEO

4. Google Ads

• Hotel booking campaigns

• “Near Me” ads

• Display ads for travel audience

• Retargeting campaigns

• ROI tracking

5. Social Media Marketing

• Instagram + Facebook strategies

• Viral reel creation

• Content pillars for hotels/cafés

• Geo-targeting ads

• Influencer marketing

6. Meta Ads (Facebook + Instagram Ads)

• Footfall boosting campaigns

• Room booking ads

• Café menu promotions

• Festival/Weekend offer campaigns

7. Content Creation & Editing

• Mobile photography

• Food video editing

• Room tour editing

• Voiceover + script writing

8. Email Marketing

• CRM setup

• Automated offers

• Guest retention strategy

• Feedback/Review automation

9. WhatsApp Marketing

• Broadcast lists

• Template messages

• Booking conversions

• Chatbots for reservations

10. Online Reputation Management

• How to get more Google reviews

• Tripadvisor strategy

• Handling negative reviews

• Building 5-star rating credibility

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PART B – Hospitality Specialization Modules (CIIM Exclusive)

1. Growth Strategy for Hotels & Resorts

• Improve occupancy rate

• Take direct bookings (no commission loss)

• Reduce dependency on OYO/MMT/GoIbibo

2. Café / Restaurant Digital Marketing

• Food photography

• Menu promotion strategies

• Weekend crowd strategy

• Influencer & blogger outreach

3. OTA Optimization (Booking.com, Airbnb, MMT)

• How to rank higher

• How to write high-converting room descriptions

• Price optimization

• Increasing review score

4. Seasonal Marketing Strategy

• Tourist season planning

• Off-season marketing

• Holiday packages

• Event & festival offers

5. Hospitality Automation

• Chat automation

• Feedback automation

• Guest retention system

6. Branding Strategy

• Building a luxury brand image

• Positioning

• Storytelling content

• Professional photoshoot guidelines

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🏨 What Results You Can Expect After This Course

After completing the CIIM Digital Marketing for Hospitality course, you will be able to:

✔ Increase direct hotel bookings
✔ Reduce OTA commission dependency
✔ Boost footfall for your café/restaurant
✔ Become visible on Google Maps
✔ Create best-performing Instagram reels
✔ Run ads that bring real paying customers
✔ Improve review ratings
✔ Build your hospitality brand
✔ Attract tourists from India & abroad
✔ Grow your business consistently

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🧑‍🍳 Who Should Join This Course?

• Hotel owners

• Resort owners

• Café/restaurant owners

• Homestay/guesthouse owners

• BnB hosts

• Hostels & backpacker properties

• Managers looking to upskill

• Hospitality entrepreneurs

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📍 About CIIM (Chandigarh Institute of Internet Marketing)

CIIM is India’s top digital marketing training institute, founded in 2014.
Till now:

⭐ 1,65,000+ Students Trained
⭐ 25+ Industry Recognized Certifications
⭐ 100% Practical + Live Projects
⭐ Placement Assistance & Internship
⭐ Offline in Chandigarh + Online Worldwide

CIIM is trusted by students and business owners from India, Canada, Dubai, USA, UK, Australia & Singapore.

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❓ Frequently Asked Questions (FAQ)

1. Is this course suitable for beginners?

Yes! Even if you have zero knowledge of marketing, you can learn everything step-by-step.

2. How long is the course?

The hospitality digital marketing specialization runs for 2 months with flexible timings.

3. Is this course available online?

Yes — both Online + Offline (Chandigarh Sector 34) available.

4. Can I learn while running my business?

Yes, the course is designed for busy business owners.

5. Will CIIM teach me ads for hotels/cafés specifically?

Yes, hospitality is one of the core specialization modules.

6. Will I get recordings?

Yes, lifetime access is provided.

7. Will CIIM help create ads for my property?

Yes, trainers help with your actual campaigns, photos, reels & ad setup.

8. Is this course better than hiring an agency?

Absolutely. Agencies charge ₹25,000–₹80,000/month.
Learning digital marketing once gives you control forever.

9. Will this help increase bookings?

100%. CIIM teaches proven strategies that work for thousands of hospitality brands.

10. How can I enroll?

You can join online or visit CIIM Sector-34, Chandigarh.