Digital Marketing Course for Jewellery Business Owners
In today’s digital-first world, even the most luxurious jewellery businesses need a strong online presence to thrive. Whether you’re a traditional jeweller with a physical showroom or a modern brand selling online, mastering digital marketing is no longer optional — it’s essential.
This Digital Marketing Course for Jewellery Business Owners is specially designed to help you attract more customers, build your brand online, and increase sales through the power of Google, Facebook, Instagram, YouTube, and more.
Table of Contents
🌐 Why Jewellery Businesses Need Digital Marketing
The jewellery market has shifted — your customers now search, compare, and shop online before they step into a store or buy directly via social media.
Top Reasons Why You Need Digital Marketing:
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📱 90% of shoppers research online before buying jewellery
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📷 Instagram & YouTube influence purchase decisions
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🛒 More buyers are comfortable with online orders and payments
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💬 Google reviews and social proof matter more than ever
📚 What You’ll Learn in the Course
| Module | Description |
|---|---|
| 1. Jewellery Customer Persona | Understand buyer behaviour for bridal, daily wear, custom, and luxury segments |
| 2. Website & Shopify/E-commerce Setup | Build/optimize your jewellery store online with catalogues and conversion-friendly design |
| 3. Google Ads for Jewellery | Drive targeted leads and walk-ins using keyword-based Google Ads |
| 4. Instagram & Facebook Ads | Sell directly via Instagram with reel ads, influencer marketing & product tagging |
| 5. SEO for Jewellery Brands | Rank on Google for terms like “Gold jewellery in [City]”, “Bridal diamond sets”, etc. |
| 6. YouTube & Video Marketing | Leverage product unboxing, behind-the-scenes, and customer testimonial videos |
| 7. Influencer & Local Marketing | Collaborate with local influencers, wedding planners & stylists |
| 8. WhatsApp & Retargeting Strategy | Follow up with customers using WhatsApp broadcasts, retargeting ads |
| 9. Lead Generation Funnels | Capture and nurture leads for bridal collections, custom designs, and festive sales |
| 10. Analytics & ROI Tracking | Learn to track traffic, leads, conversions, and optimize ad spend |
🎯 Who Is This Course For?
This course is ideal for:
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Gold & diamond jewellery showroom owners
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Silver, artificial & imitation jewellery sellers
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Bridal & custom jewellery designers
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Online jewellery store owners (Shopify, WooCommerce, etc.)
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Jewellery wholesalers & manufacturers looking to go D2C (direct-to-customer)
💎 Benefits of Digital Marketing for Jewellery Brands
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🚀 Increase Footfall & Website Sales
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📈 Target High-Intent Buyers Through Google Ads
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💍 Build Brand Loyalty via Social Media Engagement
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🛒 Sell Through Instagram, Facebook, WhatsApp
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🧠 Track ROI and Reduce Ad Wastage
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🤝 Collaborate With Influencers For Maximum Reach
👨🏫 Learn from India’s Leading Digital Marketing Expert – Surjeet Thakur
Surjeet Thakur is a seasoned digital marketing trainer with 17+ years of experience and a strong background in handling luxury and local business campaigns.
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💼 Founder of CIIM (Chandigarh Institute of Internet Marketing)
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📈 Trained 165,000+ professionals & business owners
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🏆 Founder of PPCChamp – a performance marketing agency
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🎯 Successfully executed 100+ digital campaigns for jewellery and fashion brands
🧑💻 Course Format & Details
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Mode: Online or Offline (Chandigarh)
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Duration: 4 to 6 Weeks
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Tools Covered: Meta Ads, Google Ads, Shopify, Canva, WhatsApp Business, YouTube, Google Analytics
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Includes: Templates, Ad Scripts, Product Description Formats, and Strategy Worksheets
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Certification: CIIM Certified Digital Marketing Course for Jewellery Owners
💬 FAQs
Q. Will this course help me increase sales during the wedding season?
Yes. You’ll learn how to run targeted seasonal campaigns for wedding, festive, and gifting collections.
Q. I already have a social media team. Why should I learn?
To supervise effectively, track ROI, and never depend blindly on freelancers or agencies.
Q. Can I promote high-ticket products online?
Absolutely. You’ll learn trust-building strategies and high-conversion landing page techniques.
Q. Do you provide help with influencer marketing?
Yes. The course covers influencer collaboration strategies and reels marketing.
📞 Ready to Transform Your Jewellery Brand?
Take the first step to building a strong digital presence and drive more walk-ins and online sales.
📲 Call/WhatsApp: +91-73473-92745
🌐 Visit: www.ciim.in
📍 Location: Chandigarh | Online classes available
Don’t wait for customers to come — reach them where they scroll.
Enroll in the Digital Marketing Course for Jewellery Business Owners today!
