Digital Marketing Course for Local Business Owners
Why Local Business Owners Must Learn Digital Marketing – Whether you run a salon, coaching center, bakery, boutique, dental clinic, or mobile shop, your customers are searching online. If you’re not showing up on Google, Facebook, or Instagram — you’re losing daily sales.
This digital marketing course is designed to help small business owners grow using online platforms with simple tools, local targeting, and practical strategies.
Table of Contents
🚀 Benefits of Digital Marketing for Local Business Owners
✅ Get more walk-in customers from Google Maps
✅ Run ads for festive offers, discounts & seasonal services
✅ Build your brand on Instagram & Facebook
✅ Automate customer follow-ups via WhatsApp & Email
✅ Attract reviews on Google to build trust
✅ Create a business website or landing page to rank on Google
📚 Course Syllabus for Local Business Owners
| Module | Practical Learning |
|---|---|
| Google My Business (GMB) | Get listed on Google Maps & appear in local searches |
| Facebook & Instagram Ads | Run local offer ads with low budget targeting your city |
| WhatsApp Marketing | Send broadcast deals, reminders, and collect feedback |
| Google Search Ads | Appear when people search “Best [Your Service] near me” |
| Reel & Story Ads Design | Use Canva & mobile apps to create daily content |
| SEO for Local Website | Rank your website for local keywords like “salon in Mohali” |
| Customer Retargeting | Bring back customers who visited but didn’t buy |
| Festive Campaigns Strategy | Create ads around Diwali, Holi, Rakhi, Christmas, etc. |
💼 What Business Owners Can Do After the Course
| Business Type | Online Marketing Ideas |
|---|---|
| Coaching Center | Run demo class lead ads |
| Boutique | Show new collections on Instagram |
| Bakery | Promote birthday cake offers & home delivery |
| Clinic | Book appointments via Google Ads |
| Electronics Store | WhatsApp broadcast for new stock |
| Beauty Salon | Offer festive packages via Instagram stories |
🧠 Course Highlights
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No prior technical knowledge required
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Focus on earning & customer acquisition
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100% practical – campaigns made for your business
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Learn from real examples in your city or niche
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Affordable fee structure for small business owners
📈 Real Success Stories
| Business | Growth After Learning Digital Marketing |
|---|---|
| Rani Boutique (Ludhiana) | 3X sales through Instagram ads during Navratri |
| Dr. Pankaj Dental (Amritsar) | 200+ new patients via Google Ads in 6 months |
| Tandoori Hut (Jaipur) | ₹1,25,000 in Diwali pre-orders via WhatsApp & FB ads |
| Vikas Mobile Store (Bhopal) | Doubled showroom visits using local GMB strategy |
⏳ Course Duration & Format
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Duration: 6–8 weeks
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Mode: Online (Zoom) or Offline (CIIM, Chandigarh)
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Language: Hindi + English
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Support: Weekend & evening batches for working professionals
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM is India’s most practical digital marketing training institute with 165,000+ students trained.
Specialized in helping small business owners, shopkeepers, doctors, salon owners, and traders grow online.
📞 Contact for Admission
Surjeet Thakur – India’s Leading Local Business Growth Mentor
Google Certified Trainer | 17+ Years Experience | Founder of CIIM & PPCChamp
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🎯 “Take your shop from local to global with digital skills. Start today, grow tomorrow.”
