Digital Marketing Course for PG (Paying Guest) Owners
Why PG Owners Need Digital Marketing – Whether your PG is for students, working professionals, or travelers, most people now search online before renting a place. Without a strong digital presence, even the best facilities go unnoticed.
Digital marketing helps PG owners:
Get more room inquiries and bookings
Rank on Google Maps for “PG near me” searches
Build trust with reviews, photos, and testimonials
Use Instagram, WhatsApp, and Google Ads to stay fully booked
Compete with online rental platforms
Table of Contents
🎯 Benefits of Digital Marketing for PG Business
✅ More monthly bookings without middlemen
✅ Attract students and IT professionals during admission or joining season
✅ Use WhatsApp for daily leads and fast communication
✅ Show off your PG with photos, amenities, videos, and reviews
✅ Promote “girls only PG” or “AC rooms with meals” type offers
📚 Syllabus – Digital Marketing Course for PG Rental Owners
| Module | What You’ll Learn |
|---|---|
| Google My Business Setup | Appear on Maps for “PG near me”, collect reviews |
| Instagram/Facebook for PG Promotion | Post reels, room photos, tour videos |
| WhatsApp Business Tools | Auto-replies, broadcast updates, pricing info |
| Google Ads Campaigns | Run ads for “PG in Chandigarh with food”, etc. |
| SEO for PG Website | Rank for local keywords (e.g. “boys PG in Sector 34”) |
| Facebook Ads | Target college students, job seekers, outstation people |
| YouTube Shorts | Show PG video tours, testimonials, and facilities |
| Booking Funnel | Capture leads with landing pages + inquiry forms |
| Review Marketing | Get more 5-star reviews from tenants easily |
🧑🎓 Ideal for PG Types
Student PG owners (near colleges/universities)
Working professional PGs (near IT parks/offices)
Girls PG / Boys PG / Family PG
Shared rooms or single occupancy
AC / Non-AC PGs with meals, Wi-Fi, laundry
💼 Course Outcomes
✅ 20–60 room inquiries every month
✅ Fill empty beds without agent commission
✅ Rank top in Google searches locally
✅ Use reels & videos to build trust before a tenant even visits
✅ Grow occupancy rate to 90–100% consistently
🕒 Course Duration & Format
Duration: 4 Weeks
Mode: Online + Offline (CIIM – Chandigarh)
Language: Hindi + English
Hands-On Projects: Setup your PG listing, run ads, create videos & leads
Support: Lifetime mentorship + ad guidance
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM has trained over 1,65,000+ students and small business owners, including many PG & hostel owners across India.
This course gives real results – not just theory.
📞 Contact to Join the Course
Surjeet Thakur – Google Ads & Local Marketing Expert
🏫 Founder – CIIM & PPCChamp
📧 Email: surjeet@ppcchamp.com
📲 Call/WhatsApp: +91-9915337448
🌐 Website: www.ciim.in
🛏️ “Turn every empty room into a revenue stream with the power of online marketing.”
