Digital Marketing Course for PG (Paying Guest) Owners
Why PG Owners Need Digital Marketing – Whether your PG is for students, working professionals, or travelers, most people now search online before renting a place. Without a strong digital presence, even the best facilities go unnoticed.
Digital marketing helps PG owners:
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Get more room inquiries and bookings
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Rank on Google Maps for “PG near me” searches
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Build trust with reviews, photos, and testimonials
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Use Instagram, WhatsApp, and Google Ads to stay fully booked
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Compete with online rental platforms
Table of Contents
🎯 Benefits of Digital Marketing for PG Business
✅ More monthly bookings without middlemen
✅ Attract students and IT professionals during admission or joining season
✅ Use WhatsApp for daily leads and fast communication
✅ Show off your PG with photos, amenities, videos, and reviews
✅ Promote “girls only PG” or “AC rooms with meals” type offers
📚 Syllabus – Digital Marketing Course for PG Rental Owners
| Module | What You’ll Learn |
|---|---|
| Google My Business Setup | Appear on Maps for “PG near me”, collect reviews |
| Instagram/Facebook for PG Promotion | Post reels, room photos, tour videos |
| WhatsApp Business Tools | Auto-replies, broadcast updates, pricing info |
| Google Ads Campaigns | Run ads for “PG in Chandigarh with food”, etc. |
| SEO for PG Website | Rank for local keywords (e.g. “boys PG in Sector 34”) |
| Facebook Ads | Target college students, job seekers, outstation people |
| YouTube Shorts | Show PG video tours, testimonials, and facilities |
| Booking Funnel | Capture leads with landing pages + inquiry forms |
| Review Marketing | Get more 5-star reviews from tenants easily |
🧑🎓 Ideal for PG Types
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Student PG owners (near colleges/universities)
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Working professional PGs (near IT parks/offices)
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Girls PG / Boys PG / Family PG
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Shared rooms or single occupancy
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AC / Non-AC PGs with meals, Wi-Fi, laundry
💼 Course Outcomes
✅ 20–60 room inquiries every month
✅ Fill empty beds without agent commission
✅ Rank top in Google searches locally
✅ Use reels & videos to build trust before a tenant even visits
✅ Grow occupancy rate to 90–100% consistently
🕒 Course Duration & Format
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Duration: 4 Weeks
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Mode: Online + Offline (CIIM – Chandigarh)
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Language: Hindi + English
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Hands-On Projects: Setup your PG listing, run ads, create videos & leads
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Support: Lifetime mentorship + ad guidance
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM has trained over 1,65,000+ students and small business owners, including many PG & hostel owners across India.
This course gives real results – not just theory.
📞 Contact to Join the Course
Surjeet Thakur – Google Ads & Local Marketing Expert
🏫 Founder – CIIM & PPCChamp
📧 Email: surjeet@ppcchamp.com
📲 Call/WhatsApp: +91-9915337448
🌐 Website: www.ciim.in
🛏️ “Turn every empty room into a revenue stream with the power of online marketing.”