Digital Marketing Course for Shoe Shop Owners
Why Shoe Shop Owners Need Digital Marketing – In today’s fast-moving retail world, most customers search online for shoe deals, styles, and nearby stores. Whether you sell ladies’ sandals, kids’ school shoes, or branded men’s formal shoes, digital marketing helps you:
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Get more walk-ins to your local store
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Promote new collections via Instagram & WhatsApp
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Compete with online platforms like Flipkart & Myntra
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Build a loyal customer base using Google & Facebook Ads
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Drive festival & seasonal shoe sales easily
Table of Contents
🎯 Benefits of Digital Marketing for Shoe Shop Businesses
✅ Promote your shop locally for “shoe shop near me”
✅ Post daily stock updates on Instagram/Facebook
✅ Share discounts & combo offers via WhatsApp
✅ Run ads by category (ladies/gents/kids)
✅ Attract customers during festivals & school season
📚 Syllabus – Digital Marketing Course for Footwear Shops
| Module | What You’ll Learn |
|---|---|
| Google My Business (GMB) | Rank locally & collect 5-star reviews |
| Facebook + Instagram Marketing | Post new arrivals, reels, customer reviews |
| WhatsApp Business Marketing | Share stock photos, prices, offers |
| YouTube Shorts & Reels | Quick styling videos, unboxing, customer views |
| Google Ads – Local Campaigns | Promote search terms like “ladies heels in Ludhiana” |
| Facebook Ads – Targeted Sales | Reach families, school parents, fashion lovers |
| Festive Campaign Planning | Ads & designs for Diwali, Rakhi, Back to School |
| Online Marketplace Setup | Start selling on Amazon, Flipkart, or Meesho |
| Customer Retargeting | Use remarketing to get repeat shoe buyers |
👨👩👧 Shoe Shop Target Customers
| Segment | Strategy |
|---|---|
| Ladies Footwear | Reels, offers, Instagram polls, style posts |
| Kids Shoes | School season ads, parenting groups, WhatsApp alerts |
| Men’s Shoes | Facebook Ads, keyword targeting for office/formal shoes |
🛒 Who Should Join?
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Gents shoe shop owners
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Ladies footwear boutiques
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Kids shoe shopkeepers
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Footwear showroom managers
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Local shoe store franchisees
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Branded/unbranded shoe retailers
📈 Course Outcome
✅ Increase local visibility and walk-ins
✅ Use WhatsApp to turn viewers into buyers
✅ Get more calls for bulk orders or custom shoes
✅ Reach new customers with ads based on style & size
✅ Build a loyal base through smart remarketing
🕒 Course Duration & Format
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Duration: 4–6 Weeks
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Mode: Online Live + Offline (CIIM, Chandigarh)
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Language: Hindi + English
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Support: Lifetime mentorship for your footwear store
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Practice: Run live ads, create shop profiles, and launch festive sales campaigns
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM has trained over 165,000+ business owners and digital marketers, including hundreds of local fashion and footwear stores. The course is designed to get real results, not just certificates.
📞 Contact to Join This Course
Surjeet Thakur – Digital Marketing Trainer for Local Businesses
Founder, CIIM & PPCChamp | 17+ Years Experience
📧 Email: surjeet@ppcchamp.com
📲 Call/WhatsApp: +91-9915337448
🌐 Website: www.ciim.in
👠 “Footwear fashion begins online – take your shop from the street to search engines today.”
