Free Performance Marketing Course with Certification – Learn from India’s Top Digital Marketing Institute
In today’s data-driven digital world, Performance Marketing has become one of the most in-demand skills. It is the art and science of driving measurable results like leads, sales, app installs, and ROI using paid advertising platforms. If you’re looking to build a high-paying, growth-oriented career in digital marketing, mastering performance marketing is your best bet.
To empower aspiring professionals, CIIM (Chandigarh Institute of Internet Marketing) is offering a Free Performance Marketing Course with Certification — perfect for students, job seekers, freelancers, and entrepreneurs.
Table of Contents
✅ Benefits of Learning Performance Marketing
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Result-Oriented Skills – Learn how to drive real, measurable business results like sales, leads, and revenue.
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High Income Potential – Skilled performance marketers are in huge demand across startups, D2C brands, and global agencies.
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Freelancing/Remote Work Friendly – Offer services on platforms like Upwork, Fiverr, or to global clients.
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Entrepreneur Advantage – Perfect for business owners looking to scale their sales using paid ads.
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Industry Certification – Stand out with a professional certificate from CIIM and prepare for Meta & Google certifications.
💼 Career Scope & Job Opportunities
Performance Marketing professionals are one of the most hired profiles in the digital space. With rising competition in e-commerce, SaaS, education, and fintech — every company wants a skilled advertiser who can bring ROI.
Popular Job Roles:
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Performance Marketing Executive / Manager
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Media Buyer (Meta Ads, Google Ads)
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Growth Marketer
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Paid Ads Strategist
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E-commerce Ads Specialist
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App Marketing Expert
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Digital Marketing Analyst
💰 Salary Expectations
Here’s what you can expect in terms of earnings after completing this course:
Experience | Monthly Salary (INR) |
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Fresher | ₹25,000 – ₹40,000 |
2–3 Years Exp. | ₹50,000 – ₹80,000 |
Senior Roles | ₹1 Lakh – ₹3 Lakh+ |
Freelancers | ₹50,000 – ₹2 Lakh+ (project-wise) |
Performance marketers are especially valued in D2C brands, edtech companies, e-commerce startups, and agencies managing multiple clients.
📚 CIIM’s Performance Marketing Course – Syllabus
CIIM’s course is designed by industry experts and taught with live examples, tools, and real ad accounts. Whether you’re a beginner or have some experience, this course gives you practical, job-ready knowledge.
🔍 Course Modules:
Module 1: Introduction to Performance Marketing
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What is Performance Marketing?
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How it differs from traditional digital marketing
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Understanding ROI, ROAS, CPL, CAC
Module 2: Paid Ads Ecosystem
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Google Ads Overview
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Meta Ads (Facebook + Instagram)
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LinkedIn Ads (for B2B)
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Native Ads (Taboola, Outbrain)
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Programmatic Basics
Module 3: Funnel & Campaign Strategy
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TOFU-MOFU-BOFU Funnel Creation
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Ad Objectives: Awareness, Traffic, Conversions
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Budget Allocation Techniques
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KPI Setting and Goal Mapping
Module 4: Creatives & Ad Copies
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Designing High-Performing Creatives
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A/B Testing of Ads
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Writing CTAs and Ad Hooks
Module 5: Tracking & Optimization
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UTM Parameters & Conversion Pixels
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Google Tag Manager Basics
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Landing Page Optimization
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Performance Scaling Techniques
Module 6: Real Projects & Freelancing
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Running Real-Time Campaigns
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Freelancing on Upwork, Fiverr
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Proposal Writing & Client Onboarding
Module 7: Certification & Career Support
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CIIM Course Completion Certificate
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Google/META Certification Guidance
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Resume Building & Placement Assistance
🏆 Why Choose CIIM?
CIIM (Chandigarh Institute of Internet Marketing) is an ISO:9001 Certified & Google Partner Institute, founded by Surjeet Thakur in 2010. With over 15+ years of experience and 1,65,500+ students trained, CIIM is India’s leading institute for career-focused digital marketing education.
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100% Practical Training
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Industry-Recognized Certification
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Placement Support with 1700+ Companies
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Mentorship from Experts
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Lifetime Access to LMS and Updates
📞 Contact Details – CIIM
📍 CIIM – Chandigarh Institute of Internet Marketing
Address: SCO 54-55, 3rd Floor, Sector 34-A, Chandigarh
📱 Phone/WhatsApp: +91 73473 92745
🌐 Website: www.ciim.in
📧 Email: info@ciim.in
🚀 Final Words
Performance Marketing is the backbone of digital growth for modern businesses. Whether you dream of a corporate job, freelancing, or scaling your own startup — this free course by CIIM is your gateway to building a high-paying, future-proof digital marketing career.
🎓 Start your Performance Marketing journey today — Enroll for FREE and unlock your digital potential with CIIM!