Google Ads mobile app gets a new feature which will enable marketers to create and edit responsive search ads.
Earlier, marketers were only able to pause and enable responsive search ads in Google Ads app. Now, marketers can create responsive search ads directly in the app. The ads can also be edited in the app, whether made on mobile or desktop. This update will be effective for both Android and iOS versions.
After this new update, you’ll get full access to manage responsive search ad campaigns even when you’re at the remote place.
Managing Negative Keywords
Apart from managing the campaigns from a remote place in the new Google Ads app, you can also manage negative keywords. Previously, it was only possible on the desktop.
With the new Google Ads app, users can-
• Create, review, and edit negative keywords.
• Include negative keywords directly from the search query results card.
• Get recommendations to eliminate incompatible negative keywords that are stopping some of your keywords from showing ads.