How To Set Up an Amazon Seller Central Account in 2026

Amazon has become the world’s largest online marketplace, and in 2026, selling on Amazon is easier, faster, and more profitable than ever before — if you set up your account correctly from the start.

Whether you’re a small business owner, an entrepreneur, or a student looking to start an eCommerce side hustle, this step-by-step guide will help you create your Amazon Seller Central account the right way — so you can start listing and selling products in no time.

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1. What is Amazon Seller Central?

Amazon Seller Central is the official platform where sellers manage their product listings, inventory, pricing, advertising, and orders.

It’s your control room for everything related to your Amazon business — from creating listings to tracking performance and payments.

With Seller Central, you can:

• List and manage your products

• Run ads to boost visibility

• Handle customer queries and returns

• Analyze sales reports

• Get paid directly into your bank account

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2. Requirements Before You Begin

Before setting up your account, make sure you have the following ready:

✅ Business or Individual Name – Your official brand or your personal name if you’re an individual seller.
✅ Email ID & Mobile Number – For verification and updates.
✅ Bank Account Details – To receive your payments.
✅ GST Number (India) – Mandatory for selling taxable goods.
✅ PAN Card – Required for tax purposes.
✅ Active Credit/Debit Card – For identity verification and Amazon fees.
✅ Address Proof & Identity Proof – Such as Aadhar Card, Passport, or Driver’s License.

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3. Step-by-Step Process to Create an Amazon Seller Central Account

Step 1: Go to Amazon Seller Registration Page

Visit: https://sellercentral.amazon.in (for India)
or https://sellercentral.amazon.com (for global).

Click on “Sign up” to start the registration process.

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Step 2: Choose Between Individual or Professional Plan

Amazon offers two main types of accounts:

• Individual Account – No monthly subscription fee; you pay a small fee per sale. Best for beginners.

• Professional Account – Monthly subscription fee (around ₹499 + GST in India); allows bulk listings, ads, and reports.

💡 Tip: If you plan to sell more than 30 items per month, go for the Professional Plan.

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Step 3: Enter Your Business Information

You’ll be asked to provide:

• Legal Business Name

• Registered Address

• Contact Details

• Business Type (Individual, Pvt Ltd, LLP, etc.)

Make sure the information matches your official documents.

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Step 4: Add Tax and Bank Details

Add your GSTIN, PAN number, and bank account for payouts.
Amazon will verify these details before activating your account.

💡 Pro Tip: Use a dedicated business bank account for Amazon sales to simplify accounting later.

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Step 5: Identity Verification

You’ll need to:

• Upload photo ID proof and address proof

• Complete a video verification or live call verification (Amazon may ask for this)

Once verified, your account moves to the next stage.

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Step 6: Add Your Store Details

Create your store name (visible to customers). Choose something brandable and relevant to your products.

Example:

• “GlowLeaf Naturals” for skincare

• “TechSonic Gadgets” for electronics

⚠️ Avoid using brand names you don’t own — Amazon may reject them.

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Step 7: Add and List Your First Product

Now that your account is active, you can start adding products:

1. Click “Inventory” → “Add a Product”

2. Choose to:

   • List a product already on Amazon, or

   • Create a new product listing (if you’re launching your own brand).

3. Enter product details: Title, Description, Images, Price, and Quantity.

📸 Tip: Upload high-quality images (white background, 1000×1000 pixels minimum).

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Step 8: Choose Fulfillment Method (FBA vs FBM)

Amazon gives you two options for delivering your products:

1. FBA (Fulfilled by Amazon)

• Amazon stores, packs, and ships your products.

• You get the Prime badge and faster delivery.

• Amazon handles returns and customer service.

2. FBM (Fulfilled by Merchant)

• You store and ship the products yourself.

• Lower fees, but you manage logistics.

💡 Recommendation: Start with FBA if you want hands-off operations and faster growth.

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Step 9: Optimize Your Listings for Search (Amazon SEO)

To rank higher in Amazon search:

• Use relevant keywords in title and description.

• Highlight benefits, not just features.

• Add bullet points for easy readability.

• Encourage customer reviews.

Example:
“Organic Aloe Vera Gel – 100% Pure & Natural | For Skin & Hair | No Parabens”

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Step 10: Launch, Advertise & Track Sales

Use Amazon Advertising (PPC) to promote your listings and get your first few sales.
Monitor your performance through the Seller Dashboard, tracking:

• Orders

• Clicks

• Conversions

• Returns

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4. Common Issues & How to Avoid Them

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5. Fees & Commissions in 2026

Amazon’s seller fees vary by category, but typically include:

• Referral Fee: 5–15% of product price

• Closing Fee: ₹10–₹40 per item

• FBA Storage & Shipping Fees (if applicable)

Always check the latest rates on: https://sellercentral.amazon.in/fees

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6. Tips to Succeed as a New Amazon Seller

✅ Start with 1–2 products and learn the process.
✅ Focus on quality listings and good reviews.
✅ Keep inventory updated to avoid “Out of Stock.”
✅ Respond quickly to customer queries.
✅ Experiment with Amazon Ads for faster visibility.
✅ Keep track of your profits using simple tools or spreadsheets.

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7. Conclusion

Setting up your Amazon Seller Central account in 2026 is simpler than ever — but success depends on doing it strategically.
With proper documentation, optimized listings, and a clear focus on customer satisfaction, you can build a profitable online business on Amazon that grows month after month.

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Learn Amazon Selling & eCommerce at CIIM

Want to go beyond setup and master the art of Amazon marketing, FBA selling, and PPC advertising?

Join the Advanced eCommerce & Amazon Ads Course at CIIM (Chandigarh Institute of Internet Marketing) — India’s most trusted digital marketing training institute.

What You’ll Learn:

• Amazon Seller Central Setup (Practical)

• Amazon SEO & Product Listing Optimization

• FBA vs FBM Management

• Sponsored Ads (Amazon PPC)

• Pricing Strategy & Profit Calculation

• Product Research & Brand Building

Why Choose CIIM?

• 165,000+ Students Trained

• Google & Amazon Certified Trainers

• 100% Practical & Job-Oriented

• Live Projects + Lifetime Access

📍 Location: SCO 54-55, 3rd Floor, Sector 34A, Chandigarh
📞 Call / WhatsApp: +91-73473-92745
🌐 Website: www.ciim.in

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FAQ

Q1. Do I need a GST number to sell on Amazon?
Yes, a GSTIN is mandatory for selling taxable products in India.

Q2. Can I sell without owning a company?
Yes, you can register as an individual seller using your personal details.

Q3. How long does Amazon account verification take?
Usually 24–48 hours, provided all documents are correct.

Q4. How do I get paid by Amazon?
Payments are automatically transferred to your linked bank account every 7 days.

Q5. What is the difference between FBA and FBM?
FBA is handled by Amazon (storage, shipping, returns), while FBM means you handle all logistics yourself.