how to write best content for Google Ranking
Make sure that your content is relevant to the keywords people are searching for, but avoid over-optimization. Since your target audience is searching for information, now you can ask them to subscribe to your email list, or request a free trial of your product.
This helps to educate them further and give them strong reasons to stick with your brand.
Target the right keywords, especially long-tail key phrases, in your article title, video, and podcast tags.
Table of Contents
1. Embrace the line break
There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most.
And try writing some paragraphs with one sentence only.
2. Break up your content with compelling subheads
A strong headline (and therefore a strong premise) is vital to getting readers to come check you out in the first place. And solid subheads keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content.
Make your subheads intriguing, but informative, too. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.”
Once you’ve written your subheads, review them to see what your reader/scanner will understand if he or she reads only that part of your article. Is there a compelling story? Will they get the gist of your information?
3. Use bulleted lists
- They create fascinations your readers can’t resist
- They’re an easily-scannable way to present multiple points
- They look different from the rest of your text, so they provide a visual break for your reader
4. Use deep captions.
Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”
Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.
5. Add highly relevant links
Internal links back to your own cornerstone content will keep people on your site and reading your best material.
External links demonstrate that you’ve researched the topic and want to highlight other experts.
Good content uses both to expand your reader’s understanding and add value.
Another advantage of internal links is they make it less frustrating when some dirtbag scrapes your content (cuts and pastes it to their own site without attribution).
6. Use strategic formatting
Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.
Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out.
7. Harness the power of numbers
Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
If you don’t believe me, take a quick look at the “Popular Articles” on the right hand of this site. You’ll get a mini-tutorial in some of the ways you can use numbers (and other techniques) to make a post more inviting.
You can often make a post more compelling just by numbering your main points. Give it a try.
8. Check your dual readership path
Once you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.