How to join Google Partners?

About Google Partners

  • Google Partners is Google’s platform for advertising agencies, digital marketing professionals, and other online consultants.
  • By joining Partners, you can access special events and trainings, industry research, Google AdWords product updates, and more.
  • Partners also gives you access to free exams and study materials to become AdWords certified and qualified in Google Analytics.

Benefits of joining Partners

  • Earn the Partner badge: Agencies can qualify for Partner status after meeting certain requirements and earn the Partner badge — which shows that your business is healthy, your clients are happy, and you follow Google best practices. Individuals will also get best practice recommendations personalized for the AdWords accounts they manage.
  • Find new clients: Agencies that achieve Partner status can get listed on Google Partner Search, our search engine for Partners. You’ll also get access to AdWords promotional offers for prospective and existing clients.
  • Connect with Google: Get access to special events and trainings, industry research, product updates, and the Google Partners Community.
  • Become an expert: Take free exams — which you can prepare for using our free study materials — that assess your knowledge of AdWords and Google Analytics. Once you become AdWords certified or qualified in Google Analytics, you can demonstrate your expertise with a personalized, printable certificate and Google Partners public profile page.

How to sign up for Partners

You can sign up for Partners at the Google Partners website: www.google.com/partners.

You’ll need to sign up with a Gmail address, or a non-Gmail address (such as your company email address) that’s linked to a Google Account. Learn more about how to create a Google Account and how to link a Google Account to a non-Gmail address.

Note

If you’re an agency or online marketing professional wanting to qualify for Partner status and earn the Partner badge, you’ll want to sign up with a Google Account that has edit or standard access to a top-level My Client Center (MCC) manager account. A MCC manager account is required to earn the Partner badge and get access to AdWords promotional offers.

Signing up for Google Partners

  • Google Partners is Google’s platform for advertising agencies, digital marketing professionals, and other online consultants.
  • The Partners program gives you access to a range of benefits, including special events and trainings, industry research, Google AdWords product updates, and more.
  • When you sign up for Partners, you’ll be able to access free exams and trainings for the Google AdWords certification program and Google Analytics Individual Qualification (IQ).

Signing up for Partners

When you sign up for Partners, you’ll have the option to create an individual profile for yourself and a company profile for your agency. Learn about the Partners program and benefits.

What you need to sign up

  • Email account: You’ll need to sign up with a Gmail address, or a non-Gmail address (such as your company email address) that’s linked to a Google Account. Learn more about how to create a Google Account and how to link a Google Account to a non-Gmail address.
  • Company website: When creating your agency’s company profile, you’ll need to verify its website via email or a directly linked Google+ page.
  • AdWords manager account: You’ll need a manager account to access the following benefits:
    • Google Partner badge and Google Partner Search listing (note that agencies must meet certain requirements to earn the Partner badge and get listed on Google Partner Search)
    • Best practice recommendations personalized for the AdWords accounts that you manage
    • AdWords promotional offers

    If you or your agency have multiple AdWords manager accounts, make sure to use the top-level manager account. You’ll also need to sign-up for Partners with an email account that has standard or administrative access to this manager account.