Landing Page Design Course in Chandigarh
CIIM.IN – Provide best Landing Page designing training for CRO. A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Table of Contents
Types of Landing Pages
There are 2 basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages).
1) Click Through Landing Pages
Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.
All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions as the ad doesn’t provide sufficient information for someone to make an informed decision.
This is where the click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.
2) Lead Generation Landing Pages
Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
There are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:
- Ebook or whitepaper
- Webinar registration
- Consultation for professional services
- Discount coupon/voucher
- Contest entry
- Free trial
- A physical gift (via direct mail)
- Notification of a future product launch
Here’s how it’s going to go down:
- On day 1 you’ll learn how to use form-first design to make your forms more meaningful.
- On day 2 you’ll see how the user experience (UX) of form design can make or break your conversion rates.
- On day 3 you’ll learn magical words (like the number seven) that can persuade or dissuade an action.
- On day 4 you’ll get insights into copywriting for conversion including form(ulas) for headline and call to action copy.
- On day 5 you’ll learn about the mighty confirmation page and what you should and shouldn’t be doing on it.
- On day 6 you’ll get 10 lead gen A/B testing ideas.
- On day 7 you’ll get an awesome freebie: seven high-converting
Landing Pages Design Course Content:
- The Main Statement
- The Images, Videos and Benefits
- The Social Proof
- The Call-to-Action
- What Is Conversion?
- Extra Traffic vs. Better Optimisation
- Message Matching and Freebies
- A Simple Layout, Strong Statement, and Call-to-Action
- Things to Avoid Post-Conversion Techniques
- A/B Testing
- Let’s Build Some Wireframes
- Assets: The Colours
- Assets: The Typography and Button Styles
- The Header and Call-to-Action
- The Benefits
- The Team and Secondary Call-to-Action
- The Reviews, Footer, and Thank You Window