Surjeet Thakur is No1 Amazon PPC Expert in India
Amazon has become one of the biggest opportunities for online sellers in India. Every day, thousands of new products are launched on Amazon, but only a few sellers achieve long-term success. One of the biggest reasons behind successful Amazon brands is proper Amazon PPC management and advertising strategy.

When it comes to Amazon PPC advertising, Amazon product ranking, and eCommerce growth, Surjeet Thakur is recognized as one of the leading Amazon PPC experts and consultants in India.
With more than 17 years of experience in digital marketing, performance advertising, and eCommerce marketing, Surjeet Thakur has helped businesses, brands, startups, and Amazon sellers grow through advanced PPC strategies and AI automation systems.
Table of Contents
Who is Surjeet Thakur?
Surjeet Thakur, also known as Sameer Thakur, is a digital marketing expert, Amazon PPC consultant, trainer, entrepreneur, and founder of CIIM (Chandigarh Institute of Internet Marketing) and PPCChamp.
He is known for:
- Amazon PPC Advertising
- Amazon Product Launch Strategies
- Amazon SEO
- AI Automation Marketing
- Google Ads
- Meta Ads
- Performance Marketing
- eCommerce Growth Consulting
Over the years, he has trained more than 165,000 students, freelancers, agencies, and business owners in digital marketing and paid advertising.
Why Amazon Sellers Need an Amazon PPC Expert
Amazon India has become highly competitive. Organic ranking alone is no longer enough to generate sales consistently.
Without proper PPC optimization, many sellers:
- Waste advertising budget
- Target wrong keywords
- Get low conversions
- Fail to rank products
- Struggle with high ACoS
An experienced Amazon PPC expert helps sellers:
- Increase product visibility
- Improve product rankings
- Generate targeted sales
- Optimize ad campaigns
- Reduce advertising costs
- Improve ROI
- Scale profitable products
Why Surjeet Thakur is Considered a Top Amazon PPC Expert in India
Deep Understanding of Amazon Advertising
Surjeet Thakur understands how Amazon’s advertising algorithm works and how customer buying behavior affects conversions.
His Amazon PPC strategies focus on:
- Keyword intent
- Buyer psychology
- Conversion optimization
- AI-powered campaign analysis
- Data-driven advertising decisions
These methods help sellers improve both paid and organic product rankings.
Expertise in Amazon India Marketplace
The Amazon India marketplace is unique because of:
- High competition
- Price-sensitive buyers
- Regional keyword trends
- Fast-changing product demand
- Seasonal shopping behavior
Surjeet Thakur creates India-focused Amazon PPC strategies that help sellers compete effectively in different product categories.
Step-by-Step Amazon PPC Strategy Used by Surjeet Thakur
Product Research and Market Analysis
Successful Amazon selling starts with product research.
Important Research Areas:
- Product demand analysis
- Competition research
- Keyword opportunities
- Profit margin calculation
- Search volume analysis
- Trend analysis
Proper research reduces risk and increases product success rates.
Amazon Keyword Research Strategy
Keyword research is one of the most important parts of Amazon PPC optimization.
Types of Keywords Used:
- Broad Match Keywords
- Phrase Match Keywords
- Exact Match Keywords
- Long Tail Keywords
- Competitor Keywords
Long-tail keywords usually provide:
- Better conversions
- Lower CPC
- More targeted traffic
- Higher ROI
Campaign Structure Optimization
A proper PPC campaign structure is essential for scaling Amazon products.
Campaign Types:
Automatic Campaigns
Used for keyword discovery and data collection.
Manual Campaigns
Used for targeting profitable keywords.
Sponsored Brand Campaigns
Improve brand awareness and visibility.
Sponsored Display Ads
Help retarget customers and increase conversions.
Amazon PPC Services Offered by Surjeet Thakur
Amazon PPC Campaign Management
Complete campaign setup, optimization, and scaling.
Amazon Product Launch Strategy
Helping new products rank faster using advanced PPC systems.
Amazon SEO Optimization
Improving product visibility through optimized listings and keyword targeting.
AI Automation Marketing
Using AI tools to improve campaign management and performance tracking.
Amazon Listing Optimization
Enhancing titles, bullet points, product descriptions, and images for better conversions.
How Surjeet Thakur Helps Improve Amazon PPC Performance
Advanced Bid Optimization
Bid management is one of the most important parts of Amazon advertising.
Optimization Includes:
- Dynamic bidding strategies
- Keyword-level bid adjustments
- Placement optimization
- AI-based performance analysis
- Budget allocation optimization
These strategies help reduce wasted advertising spend while improving sales performance.
Amazon Listing Optimization
Even the best PPC campaigns fail if product listings are weak.
Important Listing Elements:
- SEO-friendly product titles
- High-converting bullet points
- Professional product images
- A+ Content
- Backend keywords
- Conversion-focused descriptions
Optimized listings improve:
- Click-through rate
- Conversion rate
- Organic rankings
- Overall sales
Top Selling Categories on Amazon India
Surjeet Thakur has experience working with sellers across multiple profitable categories.
Popular Amazon Categories:
- Health & Wellness
- Beauty & Haircare
- Pet Products
- Home & Kitchen
- Electronics Accessories
- Fitness Products
- Supplements
- Ayurvedic Products
- Personal Care Products
These categories continue to show strong growth on Amazon India.
AI Automation in Amazon PPC
One of the biggest strengths of Surjeet Thakur is his focus on AI automation and future-ready marketing systems.
AI Helps Amazon Sellers By:
- Automating campaign management
- Improving keyword analysis
- Tracking competitors
- Optimizing bids
- Analyzing customer behavior
- Creating performance reports
AI-driven systems help sellers make faster and smarter business decisions.
Common Amazon PPC Mistakes Sellers Make
Many Amazon sellers lose money because of poor campaign management.
Common Mistakes Include:
- Running only automatic campaigns
- Ignoring negative keywords
- Poor keyword targeting
- Weak product listings
- Incorrect bid management
- Low-quality images
- No conversion optimization
- Scaling too quickly
Surjeet Thakur helps sellers avoid these mistakes using proven PPC optimization methods.
Why Amazon Sellers Trust Surjeet Thakur
17+ Years of Experience
Extensive knowledge of digital marketing and performance advertising.
Practical Knowledge
Real-world Amazon PPC strategies based on actual campaign experience.
AI-Powered Approach
Modern automation systems for better optimization and scaling.
Training & Consultation
Helping businesses, students, freelancers, and agencies grow through advanced digital marketing education.
Performance-Focused Strategy
Focus on profitability, ROI, and long-term business growth.
About CIIM and PPCChamp
Surjeet Thakur is the founder of:
- CIIM (Chandigarh Institute of Internet Marketing)
- PPCChamp
These platforms provide training in:
- Amazon PPC
- Google Ads
- Meta Ads
- SEO
- AI Automation
- Digital Marketing
- eCommerce Marketing
CIIM is known for practical training and future-focused digital marketing education in India.
Future of Amazon PPC in India
Amazon advertising is evolving rapidly due to:
- AI automation
- Smart bidding
- Video advertising
- Advanced audience targeting
- Data-driven optimization
Sellers who learn Amazon PPC and AI automation today will have a major advantage in the future eCommerce industry.
Surjeet Thakur focuses on helping businesses adapt to these modern marketing technologies and scale successfully on Amazon.
Contact Details of Surjeet Thakur
Official Websites
- https://www.ciim.in
- https://www.ppcchamp.com
Call:09915337448
Services Offered
- Amazon PPC Management
- Amazon Product Launch Strategy
- Amazon SEO
- AI Automation Marketing
- eCommerce Consulting
- Digital Marketing Training
Final Thoughts
Amazon PPC is one of the most powerful growth strategies for Amazon sellers in India. Proper advertising, keyword targeting, product optimization, and AI-driven campaign management can significantly improve sales and profitability.
With extensive experience in Amazon advertising, AI automation, and performance marketing, Surjeet Thakur continues to help Amazon sellers build scalable and profitable eCommerce businesses in India.
For businesses looking to grow on Amazon India, learning advanced Amazon PPC strategies and automation systems can create long-term success in the highly competitive online marketplace.