Meesho Case Study and Success Story – Every startup has its fair share of success and shortcomings, but despite all the obstacles they come on top and set an example for future entrepreneurs and brands. One great example of such a startup is Meesho!
In this blog post, we will take a look at the success story of Meesho, through a case study that will take into account many factors such as the background of its founders, the revenue generated, marketing strategies, funding, business model and the scope of its growth in the future.
What exactly is Meesho?
Despite more than 6 years of its operation, not everybody is familiar with the name “Meesho”. For the unversed, Meesho is an Indian social e-commerce company that caters to small businesses and individuals. It allows you to start your own online store through social media platforms such as Facebook, Instagram and Whatsapp.
How does Meesho work?
Meesho is regarded as the #1 reselling app as it makes reselling products very easy.
You can earn through Meesho by selling fashion and lifestyle products on Whatsapp, Facebook and Instagram. Once you open the Meesho app, you will see a huge collection of quality products from top suppliers in business. Select a product that you think your network will like so much so that they will be willing to making a purchase. You can share these products with your Whatsapp contacts, groups, Facebook friends, Instagram followers, etc.
You can add your margin on top of the product + shipping charges, and share the final price with your customer. Once they confirm the order, you can place the same through the app. In case you place a COD order, the amount will be credited in your bank within 10 working days.
How was Meesho Started?
Meesho is the brainchild of two IIT graduates named Vidit Aatrey and Sanjeev Barnwal. The two were batchmates from 2008-2012. The idea of starting up a social commerce platform came to them when they were employed at InMobi. Soon, they began working on their idea with two things in mind- empowering the women and supporting Micro, Small and Medium Enterprises (MSMEs).
Before Meesho came up in 2015, the social commerce sector was really struggling.