PUMA Case Study : Digital Marketing
Puma is a world famous brand that manufactures shoes and sports apparel and accessories. Puma is present on- line in the form of its website-puma.com. This website serves the purposes of communicating brand information and providing an e- commerce gateway to Puma’s target audience.
Puma has a wide range of product categories like shoes for running, football, golf and training. Puma wanted its website to fully display all of its product categories and also tailor the website experience for different regions while maintaining its international brand image. (more…)