Online Video Content & Marketing Strategy Training Course – CIIM provide best Video Marketing Strategy and content creation training in Chandigarh with 100% practical & live projects.
Every day, new eye watering stats are released telling us all how much video content is being watched around the world, and how much more effective video is than other forms of media.With the consumption in global online video views growing at 43% per year, the time for marketers and corporate communicators to capitalise on the trend is now. So how do you make sure that it’s your content that people are watching and that it’s effective?
This course takes you through a step-by-step approach to generating, executing and measuring effective online video strategies. And with around 40% of videos being viewed on mobile devices (and set to rise to 70% by 2018), this course will also highlight considerations for capitalising on this ever-changing space.
Video Marketing Program
- Introduction to video
- Creating a video strategy
- Creating effective content
- Targeting and distribution
- Reporting and continuous improvement
Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.
Who should attend?
Anybody who is currently using, or thinking of using, video to sell or raise awareness of a product, service or cause.
Course attendees might be:
- Corporate communications professionals
- Heads of Digital
- Senior marketers
- Digital account directors
- PR account directors
- Video producers
- Content publishers
- Internal communications practitioners
How will I benefit?
Upon completion of this course, you will have:
- Been immersed in the world of video
- Had the opportunity to ask questions and answer your own issues
- Practical hands on experience of:
- Creating an online video strategy
- Creating a video brief
- Optimising your own content
- Developing your own creative
- Had fun sharing ideas and experience with others
What will I learn?
Introduction to Video Marketing
- Types of video marketing
- Video-sharing websites and viral video
- Corporate, training and promotional video marketing
- Video on DVD and video download sales
- What is a Video?
- Viral strategies – know your videos purpose
- How to identify your viewers
- Targeting your peer group
- The one-off viral
- Episodic content
- Piggybacks and references
- Getting celebrities involved
The course covers:
- Using YouTube and other online video platforms (OVPs)
- Building an audience
- Creating content targeted at your audience
- Where video fits in a contemporary buying cycle
- Paid, owned and earned media properties
- Optimising your video content (SEO)
- Media buying for online video
- Online PR/Blogger outreach/social
- Creative approaches and idea generation to stand out
- Hints and tips on content creation
- Content diversity
- Creating and managing a channel
- Targeting influencers
- Testing content
- Using analytics to inform new creative and strategy
Video Marketing Benefits
Following this training course, you will understand how to:
- Plan effective online video campaigns
- Make the right decisions about your audience and how to reach them
- Create your own online video using mobile devices
- Create genuine engagement and understand the benefits to your brand
- Interpret campaign metrics and make continuous improvements
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.
Contact for more details and admission:
Video Marketing Course in Chandigarh
CIIM – Chandigarh Institute of Internet Marketing
SCO 54-55, 3RD Floor, Sector 34-A, Chandigarh
Call: 9878375376, 9915337448