Adwords Updates 2015

To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimizing your account.

December 2015
Acccount settings update Include two structured snippet extensions in your text ads.
12/4/2015
Acccount settings update Frequency capping now allows you to only count impressions that were viewable.
12/4/2015
November 2015
Switch to using to a new feature Impressions are now 100% viewable so you only pay when your ads can be seen.
11/20/2015
New feature update Scale more of what you do in AdWords with updates to AdWords Editor.
11/19/2015
Acccount settings update Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC).
11/19/2015
New feature update Showcase product details on video ads with a TrueView for shopping campaign.
11/12/2014
New feature update See how your bid adjustments impact mobile performance with the mobile bid adjustment simulator.
11/9/2015
New feature update Bid for top content on the Display Network to promote your ad and boost awareness.
11/2/2015
October 2015
New feature update Promote your Android app right from Google Play by connecting your app in Play Developer Console
10/12/2015
New feature update Get your ad in the first position of search results with first position bid estimates.
10/5/2015
New feature update Upload email lists to reach new and existing customers across Google Search, Gmail, and YouTube.
10/1/2015
September 2015
Known issues update Get actionable audience insights based on your remarketing lists.
9/30/2015
New feature update Show Android app install ads on Search, Display and YouTube with Universal app campaigns.
9/28/2015
New feature update Customize your ad based on your potential customer’s location.
9/28/2015
Acccount settings update Find your negative keywords and search terms faster in the Keywords tab.
9/25/2015
New feature update View age, gender, and placement targeting in your Report Editor charts and graphs.
9/23/2015
Acccount settings update Upload engaging HTML5 ads made with Google Web Designer directly into AdWords.
9/3/2015
Known issues update View your cross-campaign performance at a glance with interaction columns.
9/2/2015
Switch to using to a new feature See all your campaigns in one place: TrueView campaigns are now available in AdWords.
9/2/2015
New feature update Show your ads in the Gmail Promotions tab and use new custom HTML ad formats.
9/1/2015
August 2015
Acccount settings update Highlight a specific aspect of your products and services before people click your text ad.
8/27/205
Switch to using to a new feature AdWords will stop showing Flash ads on Chrome starting September 1, 2015.
8/31/2015
New feature update Instantly visualize your data and create tables without downloading reports to spreadsheets.
8/20/2015
New feature update Create Display campaigns more easily based on your business goals.
8/5/2015

July 2015

Acccount settings update Measure Display ads across apps and the web with the Estimated Total Conversions column.
7/14/2015
Switch to using to a new feature Use the “Final URL” field instead of “Destination URL” to make tracking easier.
7/9/2015

June 2015

Switch to using to a new feature WAP mobile ads will no longer be supported starting June 2015.
6/18/2015
Help update Get your destination URLs ready for the URL upgrade with our new tool.
6/16/15
New feature update Use cross-account campaign management and reporting enhancements for manager accounts (MCC).
6/4/2015

May 2015

New feature update Save time in your manager account: create multiple accounts instantly with bulk upload.
5/28/2015
New feature update See all features and settings for each of your ad groups with ad group details reports.
5/28/2015
Switch to using to a new feature Test your landing page URL before you save your ad.
5/21/2015
New feature update AdWords Editor now supports labels, Upgraded URLs, call-only ads, ads in apps, and much more.
5/14/2015
Policy update For financial services ads targeting Russia, AdWords policy requirements are changing.
5/11/2015
New feature update Learn about new innovations announced on the AdWords livestream.
5/7/2015

April 2015

New feature update See which settings and features are enabled in each of your campaigns.
4/22/2015
New feature update Compare your search term coverage to market leaders and advertisers like you in Keyword Planner.
4/21/2015
Switch to using to a new feature Bid only for viewable impressions when CPM bidding upgrades to vCPM.
4/17/2015
Acccount settings update Check your conversion tracking tag status without the need for ad clicks.
4/15/2015
Known issues update Verify your phone numbers for call and location extensions and call-only ads.
4/15/2015

March 2015

New feature update Bid better for in-app buyers with the improved Conversion Optimizer on the Display Network.
3/31/2015
New feature update Extend your app install campaign to find more users on the mobile Display Network.
3/31/2015
New feature update Find significant changes more easily with the simplified top movers report.
3/17/2015
Acccount settings update Change history filters now include conversions.
3/10/2015
New feature update Easily view and manage performance on the go with the new AdWords mobile app.
3/9/2015
New feature update Creating and editing conversion actions in AdWords is now simpler.
3/9/2015
Switch to using to a new feature Removed items with 0 impressions will be deleted from your account starting March 23rd, 2015.
3/6/2015
Switch to using to a new feature 4 Search Funnels columns are being removed in April to simplify your reports.
3/6/2015
New feature update Give your customers a better sense of what to expect on your website before they click your ad.
3/5/2015

February 2015

Acccount settings update ECPC will now take Search remarketing lists into consideration when calculating bid adjustments.
2/27/2015
New feature update Call-only ads are now available globally for advertisers who value phone calls over website clicks.
2/20/2015
Switch to using to a new feature Eligible Flash ads will be automatically converted to HTML5 ads on the Google Display Network.
2/17/2015
Acccount settings update The latest AdWords Editor release includes fixes for better performance.
2/11/2015
Switch to using to a new feature Manage landing page and tracking URLs separately for ads using upgraded URLs.
2/9/2015

January 2015

Switch to using to a new feature Download your product target data from AdWords for legacy Product Listing Ads campaigns.
1/26/2015
Shopping campaigns update Help shoppers buy online with confidence with improvements to Google Trusted Stores.
1/20/2015
Switch to using to a new feature Upgrade your Display campaigns targeting “Other interests.”
1/20/2015

December 2014

Shopping campaigns update Google Partners certification is now available for Google Shopping.
12/19/2014
New feature update Show a dynamic countdown in your ads for important events or promotions.
12/15/2014
Acccount settings update AdWords Editor 11.0 offers new tools and features and a faster, redesigned interface.
12/10/2014
New feature update Segment your data your way using custom columns to view the metrics you want to see.
12/9/14