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Career Scope of Digital Marketing Jobs in India


Career Scope of Digital Marketing Jobs in India – Digital Marketing career is part of Marketing field. Career in Digital marketer is becoming popular in India and If you see the history and recent advertisements on popular job portals, you will find that need for well-trained Digital marketing professionals in India is growing everyday.

Almost every small or big businesses who have website is now investing in Digital marketing to get more customers from search engine like: Google, Bing and Yahoo.

As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.

Digital Marketing Manager Salary –

The average pay for a Digital Marketing Manager is Rs 850,000 per year.

As speaking about India, there is the same kind of demand as the other nations. People want to know how to make use of the internet.Get the information that they want.
If only spoken about Digital Marketing there is demand for that too, about 20–25% job posting in job portal are of Digital Marketing.

But it’s very sad to see that there are no much school’s and college’s which gives Digital Marketing as a course. There is a demand to learn but only handful of people teach, teach with quality.

A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

90% trust peers on social networks (even strangers); only 15–18% trust brands.

Digital marketing professionals in positions of leadership, such as manager or director, will oversee Internet marketing campaigns from program management to execution.

They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.

Digital Marketing Scope in India

Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media.

Thus there will be a Big Change in coming future.

Digital Marketing Benefits?

Global reach – a website allows you to find new markets and trade globally for only  a small investment.

Lower cost – a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Measurable results
measuring your online marketing with web analytic and other online metric tools makes it easier to establish how effective your campaign has been.

Here are the 5 great advantages that make digital marketing the cream of the crop in advertising strategies.

  • Relative to traditional marketing, digital marketing is affordable. More and more businesses have been opting internet as the channel for marketing their products and services as advertising through traditional channels such as TV, Newspaper and Radio are costly.
  • Digital marketing imposes a great advantage of offering a global reach at low prices unlike traditional marketing that provides only a local reach, that too at comparatively higher prices.
  • Digital marketing saves on costs as it requires less manpower compared to traditional marketing. Despite digital manpower being expensive, the numbers required are much less and they still save up more costs as compared to traditional marketing.
  • Digital marketing reduces logistic requirements and eliminates the need of billboards and other advertising materials. All you need is a computing equipment, good internet connectivity and capable manpower.

What is Digital marketing?

Digital marketing such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Facebook Marketing, can make your company appear right in front of your customers screens when they are making a purchase inquiry or decision. Below are some short explanation to allow you to understand how does digital marketing work.

1.Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

With Search Engine Marketing, one can appear right on top of the Google Search Engines thus ensuring that your brand gets found whenever people searches for your related services.

2. Search Engine Optimization (SEO)

What differentiates Search Engine Optimization (SEO) from Search Engine Marketing (SEM) is the ability to show your brand on the organic search

However, what differentiates us from all SEO vendors is our ability to understand each of our clients needs and attract their clients attention before even making a search inquiry for their related services through Thought Process Marketing.

3. Social Media Marketing

Many business owners feel that having a Facebook or Twitter page is all that is needed to have a [good] social media presence and benefit from Social Media Platforms. However, without a well strategic Facebook Campaign Structure and Tailored Targeting Audience, Social Media Marketing will not work for the business.

Digital Marketing Common Question asked by Students?

  1. What is Digital marketing and where to learn?
  2. Why should I choose Digital Marketing as career and what is the future of Digital Marketing?
  3. What is difference between Digital Marketing Career and Career in Pay per click expert?
  4. Which is better? Digital Marketing or SEO?
  5. How much salary can I get as Digital Marketing fresher?
  6. What is qualification required to learn Digital Marketing?
  7. What is Digital Marketing career path in India?
  8. Future job scope of digital marketing course in india

How much does Digital Marketing professionals earn in India?

Career growth in Digital Marketing: Most of the digital marketing courses and education programs are designed to produce graduates with advanced expertise in digital marketing. After successful completion of any university digital marketing program, student will find employment in middle to top management positions in large corporate or small charities, in modern e-businesses or public sector organizations.

Salary paid to digital marketing professional in India mainly depends on various factors like skills, knowledge, experience, job profile, role and location.  On an average fresher Digital marketing executive salary starts from Rs. 16,000.000 per month to Rs. 35,000.00 per month. One can earn more than Rs. 60,000.00 after 1 to 2 years of experience.

Acquiring skills like, Google Analytics, Google Adwords and Content marketing will help you earn more salary which may range from Rs.70,000.00 to Rs.2 lakh per month depending on your education, position and company you are working with.

If you are looking forward to take up Digital Marketing as a career and want to learn about it. There could be a lot of universities, institutes, videos, blogs which will teach you about Digital Marketing.

But since you have chosen to put your time and effort and some amount of money as well you must see what benefits do you reap from those. Benefits such as will it get you Google Certified? will they give you guaranteed placement? do they record their live classes?

I would really prefer to learn the trends about Digital Marketing without going to universities and rather do internship in Digital Marketing firm and gain experience and learn other trends through open institutes. (This is just my view. You could choose to do anything else you think is good)


Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

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