In the competitive world of SaaS (Software as a Service), Google Ads is one of the most powerful tools for scaling your user base, acquiring high-quality leads, and boosting recurring revenue.

With over 15+ years of experience and 150+ SaaS campaigns under his belt, Surjeet Thakur, a certified Google Ads expert, shares an advanced guide on how to set up and scale a successful SaaS-focused Google Ads campaign.

🌐 What Is SaaS Advertising on Google Ads?

SaaS advertising on Google Ads involves targeting users who are actively searching for software solutions. The aim is to generate product signups, free trials, demo requests, or subscriptions directly through paid search, display, and video campaigns.

🎯 How to Set Up a Google Ads Campaign for SaaS

Step-by-Step Strategy:

1. Define Clear Goals:

   • Product signups

   • Free trials

   • Demo requests

   • Paid conversions

2. Set Up Conversion Tracking:
   Use Google Tag Manager and Google Analytics 4 to track sign-ups, trial activations, and conversions accurately.

3. Target the Right Funnel Stage:

   • Top of Funnel: Awareness keywords like “best CRM for startups”

   • Middle Funnel: Comparison and review-based searches

   • Bottom Funnel: High-intent keywords like “buy payroll software online”

4. Choose the Right Campaign Type:

   • Search Ads for intent-driven users

   • Performance Max for all-in-one optimization

   • Display Ads for retargeting visitors

   • YouTube Ads for brand awareness & product explainer videos

5. Build High-Converting Landing Pages:

   • Fast loading, benefit-focused, CTA-driven pages tailored to each keyword theme.

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Whether you run a taxi business in India, USA, Canada, Switzerland, or Australia, Google Ads can help you get direct leads, phone calls, and bookings from customers who are actively looking for a cab service right now.

👨‍💼 About Surjeet Thakur

Surjeet Thakur is a Google Certified Ads Consultant and the founder of PPCChamp and CIIM (Chandigarh Institute of Internet Marketing). With over 15 years of experience, he has helped hundreds of taxi businesses worldwide grow through paid advertising and optimized digital strategies.

📞 Contact:

• Phone/WhatsApp: +91-9915-337-448

• Email: surjeet@ppcchamp.com

• Website: https://www.surjeetthakur.com

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Dropshipping is a retail fulfillment method where an online store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third-party supplier who then ships it directly to the customer. It requires low capital and is ideal for entrepreneurs looking to start an eCommerce business with minimal risk.

Popular Dropshipping Platforms in India and USA

• India: Shopify, WooCommerce, GlowRoad, Meesho, Dropified India

• USA: Shopify, Oberlo, Spocket, SaleHoo, AliExpress Dropshipping, Zendrop

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Are you running a coaching institute and looking for more student leads, admissions, or phone calls? As a coaching institute owner, your biggest challenge is reaching the right students at the right time — and that’s where Google Ads comes in.

I’m Surjeet Thakur, a Google Ads Certified Expert in India with over 15+ years of experience. I’ve successfully managed more than 350+ Google Ads campaigns specifically for coaching institutes, helping them grow their admissions exponentially.

In this guide, I’ll walk you through the exact strategy I use to run high-converting Google Ads campaigns for coaching businesses — be it for NEET, JEE, IELTS, SSC, Banking, CBSE tuition, or spoken English.

call for services: 09915337448

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*(By Surjeet Thakur – Google Ads Certified Expert with 17+ Years Experience, 200+ Real Estate Clients Worldwide)*

🏡 Why Google Ads is a Game-Changer for Real Estate Businesses

In today’s digital-first world, 90% of home buyers start their search online (NAR). As a Google Ads Certified Expert who has helped 200+ real estate businesses generate qualified leads, I’ve seen firsthand how strategic PPC campaigns can:

✅ Generate 3X more leads than traditional marketing
✅ Target high-intent buyers actively searching for properties
✅ Get instant visibility (no waiting months like SEO)
✅ Outperform Facebook Ads with higher conversion rates

This step-by-step guide will show you exactly how to set up a winning Google Ads campaign for your real estate business. (more…)

Why Google Ads is the #1 Lead Generator for Visa Immigration Businesses

As a Google Ads Certified Expert with 17+ years of experience and having served 500+ visa immigration clients, I’ve helped agencies and consultants generate 10,000+ qualified visa leads through strategic PPC campaigns. In this ultimate guide, I’ll reveal the exact strategies that work in 2024.

✅ Why Visa Businesses MUST Use Google Ads:

• 72% of visa applicants start their journey on Google (Source: ThinkWithGoogle)

• 3X higher conversion rates than social media for immigration services

• Instant lead generation (no waiting for SEO results)

• Target high-intent keywords like “Canada PR consultant near me”

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Why Pharma Manufacturers in India Need Google Ads?

The pharmaceutical manufacturing industry in India is booming, with the sector projected to reach $130 billion by 2030. However, with increasing competition, traditional marketing alone isn’t enough.

As a Google Ads Certified Expert and founder of PPCChamp, I, Surjeet Thakur, have helped 50+ pharma manufacturers generate high-quality leads, boost exports, and dominate their niche using Google Ads.

In this guide, I’ll share:
✔ Why Google Ads works best for pharma manufacturers
✔ Top-performing Google Ads strategies for pharma
✔ Case studies of successful pharma ad campaigns
✔ How to avoid compliance risks in pharma advertising (more…)

If you’re looking to scale your business using Google Ads, finding the right expert is crucial. You don’t just need clicks — you need conversions, leads, and real ROI. Meet Surjeet Thakur, one of the most trusted and result-driven Google Ads experts in India, with over 17+ years of experience managing campaigns for clients across India, the USA, Canada, and the UK.

As the founder of PPCChamp and CIIM (Chandigarh Institute of Internet Marketing), Surjeet Thakur has successfully managed over $300 million in Google Ads spend and trained more than 165,000 students in digital marketing.

🧠 Who is Surjeet Thakur?

• 🇮🇳 India’s leading Google Ads Certified Expert

• Founder of PPCChamp – A performance marketing agency

• Founder of CIIM – India’s top digital marketing institute

• 17+ years of hands-on experience in Google Ads

• Managed ads for Ecommerce, Real Estate, Travel, Education, Healthcare, Local Services, and more

• Delivered ROI-focused Google Ads campaigns in India, USA, UK, Canada, Australia, UAE

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Why Hair Salons Should Use Google Ads

In today’s competitive beauty industry, hair salons can no longer rely only on walk-ins or word-of-mouth.
Google Ads offers an incredible way to attract new clients, promote services, and fill appointment slots fast.

✅ Appear at the top when someone searches “best haircut near me.”
✅ Target exactly who you want — location, age, income level, and more.
✅ Track every rupee or dollar spent with real-time results. (more…)

Are you a summer camp organizer struggling to fill seats? Do you want to increase registrations through Google Ads? This guide covers everything you need to attract parents, boost inquiries, and maximize conversions for your summer camp business.

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