Digital Marketing Course for Cloud Kitchens Owners
Why Cloud Kitchens Need Digital Marketing – Cloud kitchens (a.k.a. ghost kitchens or delivery-only restaurants) have no dine-in, no footfall — only digital orders. That means your marketing must be digital-first. To win in this highly competitive space, your brand must:
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Appear on top of Swiggy & Zomato searches
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Get discovered on Google and Instagram
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Retain customers using WhatsApp, emails, and SMS
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Create a strong visual identity with food photos and videos
This is exactly where digital marketing becomes a secret weapon.
Table of Contents
🚀 Benefits of Digital Marketing for Cloud Kitchens
✅ 10X visibility in your local delivery radius
✅ Boost online orders from Zomato, Swiggy, and website
✅ Build a loyal customer base on WhatsApp & Instagram
✅ Save commissions by driving direct website orders
✅ Attract food bloggers and influencers to review you
✅ Run offers and flash sales profitably
📚 Cloud Kitchen–Focused Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Local SEO & Google Maps | Appear in “best biryani near me”, get 5-star reviews |
| Zomato/Swiggy Optimization | Menu setup, pricing, ranking hacks, banner ads |
| Instagram Marketing | Reels, food shots, behind-the-scenes content |
| Meta Ads for Food Delivery | Geo-targeted ads with offer call-to-action |
| Influencer Marketing | Find food bloggers & micro-influencers |
| WhatsApp & SMS Marketing | Run flash sales, re-engage past buyers |
| Online Reputation Building | Google reviews, Zomato comments, feedback automation |
| Website + Ordering Funnel | Set up your own ordering site (WordPress/Shopify/Zomato-linked) |
💼 What You Can Achieve After This Course
| Goal | Strategy |
|---|---|
| Rank on Top in Food Apps | SEO + strong reviews + keyword-rich menu |
| Reduce Commissions | Get orders via WhatsApp, Google Maps, Website |
| Get Repeat Customers | Loyalty program on WhatsApp + email |
| Viral Reach | Reels showing food prep, customer reactions, chef content |
| Fast ROI | Ad-to-order funnel setup with delivery CTA |
👨🍳 Who Should Join?
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Cloud kitchen startups
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Food delivery brand owners
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Home chefs and tiffin services
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Restaurant chains launching delivery-only models
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Food entrepreneurs launching new brands (biryani, momo, thali, etc.)
⏳ Course Duration & Format
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Duration: 6 Weeks
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Mode: Online Live / Offline in Chandigarh (CIIM)
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Language: Hindi + English
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Practice: Run live campaigns for your brand during training
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Includes: Menu templates, offer banners, campaign calendar
🏫 About CIIM – Chandigarh Institute of Internet Marketing
Founded by Surjeet Thakur, CIIM is India’s most practical digital marketing institute with 165,000+ trained students and entrepreneurs. CIIM has successfully helped cloud kitchens and food brands scale from local to nationwide delivery.
📞 Contact to Enroll
Surjeet Thakur – Digital Marketing Mentor for Food Brands
17+ Years Experience | Founder – CIIM & PPCChamp | Zomato & Swiggy Campaign Expert
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🍔 “If your food is amazing, your marketing should make it irresistible online.”