Digital Marketing Course for Politicians, MLAs & MPs
Why Politicians Must Master Digital Marketing – In the age of smartphones and social media, elections are no longer fought just on the ground — they’re won online.
From ward-level candidates to Members of Parliament (MPs), political leaders must actively use digital platforms to:
Connect with youth and urban voters
Respond to public sentiment in real-time
Spread development work and achievements
Counter misinformation and manage reputation
Launch winning election campaigns with data
Table of Contents
🚀 Benefits of Digital Marketing for Political Leaders
✅ Reach millions of voters without door-to-door
✅ Create a strong digital image and brand
✅ Connect with NRIs, urban professionals, first-time voters
✅ Track voter feedback and sentiment with analytics
✅ Save time with automated message broadcasting
✅ Beat opposition with search and video domination
📚 Course Syllabus – Tailored for Political Leadership
| Module | What You’ll Learn |
|---|---|
| Personal Branding | Build a digital identity across platforms |
| Facebook, Instagram, Twitter Setup | Political content strategy, engagement, and response |
| YouTube for Politicians | Create videos on schemes, work reports, events |
| WhatsApp & SMS Campaigns | Voter outreach, booth-level reminders |
| Google Search Optimization | Rank for your name, constituency, party keywords |
| Online Reputation Management (ORM) | Tackle fake news, manage public perception |
| Viral Content Creation | Use reels, slogans, quotes, memes effectively |
| Election Advertising | Run winning ad campaigns before and during elections |
| Data-Driven Targeting | Voter segmentation by age, caste, location, behavior |
| Influencer Collaboration | Work with local and digital influencers |
🗳️ Political Campaign Use Cases
| Goal | Digital Strategy |
|---|---|
| Boost MLA visibility | Facebook Live, Instagram Reels, WhatsApp updates |
| Showcase MP development work | YouTube vlogs, infographic posts, tweet threads |
| Win upcoming election | Run hyper-local geo ads, automated outreach |
| Control online narrative | Monitor and counter opposition campaigns |
🎯 Who Should Join?
Sitting MLAs, MPs, and Corporators
Upcoming political candidates
Political party IT cell heads
Youth leaders, student politicians
Social workers planning election runs
Political PA and campaign managers
⏱️ Course Format
Duration: 6–8 Weeks
Mode: Online Live + Offline (CIIM Chandigarh)
Languages: Hindi + English
Mentorship: 1-on-1 strategy session with Surjeet Thakur
Tools Included: Post templates, voter targeting matrix, ad creatives
📈 What You’ll Achieve
✅ Online popularity among youth & urban voters
✅ Voter base that follows and supports you digitally
✅ Tools to run election ad campaigns independently
✅ Crisis response strategies in viral situations
✅ Long-term digital presence beyond just elections
🏛️ About CIIM – Chandigarh Institute of Internet Marketing
CIIM, founded by Surjeet Thakur, has trained 165,000+ professionals, including over 100+ political teams across India. From local panchayat candidates to state assembly leaders, CIIM is known for real, result-driven political digital training.
📞 Contact for Political Digital Marketing Training
Surjeet Thakur – Political Digital Marketing Expert
17+ Years in Performance Campaigns | Founder – CIIM & PPCChamp
Advisor to 50+ Political Digital Teams | Trusted by Indian Leaders
📧 Email: surjeet@ppcchamp.com
📲 WhatsApp/Call: +91-9915337448
🌐 Website: www.ciim.in
🗣️ “Voters are on mobile. If you’re not online, you’re invisible.”
