Google Ads for Medical Tourism in India | Setting Up a Google Ads Campaign for a Medical Tourism Companies
By Surjeet Thakur – Certified Google Ads Expert for Healthcare Marketing
Are you a hospital, medical tourism facilitator, or healthcare provider in India looking to attract international patients through Google Ads? As a Google Ads specialist for medical tourism, I help Indian healthcare providers generate high-quality leads, increase patient inquiries, and boost medical tourism bookings.
In this comprehensive guide, you’ll discover:
✅ Why India is a Top Medical Tourism Destination
✅ Best Google Ads Strategy for Medical Tourism Leads
✅ Top Converting Keywords (+ Negative Keywords to Avoid)
✅ 10 High-Performing Ad Copy Examples
✅ Step-by-Step Campaign Setup Guide
✅ Treatment Costs & Top Hospitals in India
✅ Top Source Countries for Medical Tourists
✅ Why Hire Me as Your Medical Tourism Ads Expert
Table of Contents
1. Why India for Medical Tourism? Key Benefits
India has become a global hub for medical tourism due to:
✔ Cost Savings (60-90% cheaper than US/Europe)
✔ World-Class Hospitals (JCI & NABH accredited)
✔ No Waiting Periods (Immediate treatment availability)
✔ English-Speaking Doctors (Easy communication)
✔ Combination with Tourism (Recovery at exotic locations)
💰 Cost Comparison of Common Procedures
| Treatment | India Cost (USD) | US Cost (USD) | Savings |
|---|---|---|---|
| Heart Bypass | $5,000 | $130,000 | 96% |
| Knee Replacement | $6,500 | $50,000 | 87% |
| IVF Cycle | $3,000 | $20,000 | 85% |
| Dental Implants | $800 | $5,000 | 84% |
| Spine Surgery | $7,000 | $110,000 | 94% |
2. Top Source Countries for Medical Tourists to India
Bangladesh (Cardiac, oncology)
Afghanistan (Trauma surgery)
Nigeria (Fertility treatments)
Iraq (Organ transplants)
Oman (Orthopedics)
Kenya (Neurosurgery)
Uzbekistan (Cosmetic surgery)
Yemen (Pediatric care)
UK (Dental tourism)
USA (Affordable complex surgeries)
3. Best Google Ads Strategy for Medical Tourism
✔ Campaign Structure That Converts
Search Network Campaigns (High-intent keywords)
Call-Only Ads (For immediate inquiries)
YouTube Video Ads (Hospital tours, testimonials)
Display Remarketing (Target website visitors)
✔ Targeting Tips
Location Targeting: Focus on top source countries
Language Options: English + local languages (Arabic, Russian)
Device Bidding: Higher for mobile (90% medical searches)
✔ Budget Recommendations
Minimum ₹50,000/month for measurable results
CPL Target: ₹1,500-3,000 per qualified lead
4. Top Medical Tourism Keywords for Google Ads
🏥 High-Intent Treatment Keywords
“best heart hospital in India for foreigners”
“affordable IVF treatment India”
“knee replacement cost India vs USA”
“medical visa assistance India”
“top cancer hospital India international patients”
“cosmetic surgery packages India”
“bone marrow transplant India success rate”
“best dental implants India cost”
“India liver transplant for foreigners”
“medical tourism agency India reviews”
🚫 Negative Keywords to Exclude
“medical tourism jobs”
“free treatment India”
“medical tourism courses”
“medical tourism business plan”
“medical tourism statistics”
5. 10 High-Converting Ad Copies for Medical Tourism
1. Cardiac Surgery Search Ad
Headline 1: Heart Surgery in India at 90% Less Cost
Headline 2: JCI Accredited Cardiac Hospitals
Description: Free video consultation with top surgeons. ☎ +91-XXX-XXX-XXXX
2. Emergency Call-Only Ad
Headline: Need Immediate Medical Treatment?
Description: 24/7 international patient care. Call now: +91-XXX-XXX-XXXX
3. IVF Treatment Ad
Headline 1: IVF in India – 65% Success Rate
Headline 2: Complete Package $3,000 (Incl. Hotels)
Description: Money-back guarantee. WhatsApp: +91-XXXXXX
4. YouTube Patient Story Ad
Visual: US patient sharing India experience
Voiceover: “My 250,000USsurgerycostjust12,000 in India – same results!“
5. Dental Tourism Display Ad
Banner Text: “Dental Implants $800 in India – Save 90%”
6. Orthopedic Surgery Ad
Headline: Knee Replacement $6,500 in India
Description: No waiting list. MRI reports accepted.
7. WhatsApp Click-to-Chat Ad
Headline: Chat with Our Medical Coordinator
Description: Get treatment plan & cost estimate instantly
8. Luxury Medical Vacation Ad
Headline: 5-Star Medical Holiday Package
Description: Hospital + Hotel + Tourism. Book now!
9. Cancer Treatment Gmail Ad
Subject: “World-Class Cancer Care at 80% Less Cost”
Body: “Get second opinion from top oncologists”
10. Retargeting Ad
Headline: Still Comparing Hospitals?
Description: Download our free treatment cost calculator
6. Top 5 Hospitals for Medical Tourism in India
Apollo Hospitals (Chennai, Delhi, Mumbai)
Fortis Memorial Research Institute (Gurgaon)
Medanta – The Medicity (Gurgaon)
Manipal Hospitals (Bangalore)
Artemis Hospital (Gurgaon)
7. Why Hire Me as Your Medical Tourism Ads Expert?
✅ 15+ Years Healthcare Marketing Experience
✅ Generated 342,000+ Medical Tourism Leads / Calls
✅ Google Ads Certified Professional
✅ Multilingual Campaign Management
✅ Compliance with Healthcare Ad Policies
🚀 Ready to Attract More International Patients?
📞 Call: +91-9915337448
📧 Email: surjeet@ppcchamp.com
🌐 Website: https://www.surjeetthakur.com
Let’s make your hospital the top choice for medical tourists!
