Google Ads for MSC Cruises – How to Generate MSC Cruise Calls
MSC Cruises is one of the world’s largest privately-owned cruise lines, offering a blend of European elegance, family-friendly amenities, and global itineraries. With its innovative fleet, diverse entertainment, and world-class hospitality, MSC is a preferred choice for international travelers.
Table of Contents
Key Highlights:
- Revenue: Estimated $3.2 Billion+ annually
- Top Destinations: Caribbean, Mediterranean, Northern Europe, South America, Middle East, Asia
- Home Ports: Miami (USA), Genoa (Italy), Barcelona (Spain), Southampton (UK), Dubai (UAE)
- Fleet: Over 22 ships including MSC Seashore, MSC Meraviglia, MSC Virtuosa, MSC Euribia
- Audience: Families, seniors, honeymooners, international tourists, multi-lingual guests
📱 Why Google Ads for MSC Cruises?
MSC’s multilingual, globally distributed customer base makes Google Ads a prime channel to reach high-intent cruise travelers. You can segment audiences based on geography, interests, and cruise type, and drive qualified leads directly to call booking lines or dedicated landing pages.
Google Ads Goals:
- Increase calls from cruise deal seekers
- Boost bookings for seasonal destinations
- Re-engage website visitors
- Increase brand visibility in non-European markets
📊 Top Google Ads Campaign Strategies
1. Campaign Types:
- Search Ads: Capture purchase-ready intent
- Call Ads: Drive direct cruise inquiries
- Performance Max: Leverage multiple channels (YouTube, Gmail, Search)
- Dynamic Remarketing: Recover visitors who viewed cruise itineraries
2. Targeting:
- Age: 30–65+
- Regions: USA, UK, Italy, Germany, Brazil, India, UAE
- Demographics: Family travelers, international cruise fans, newlyweds
3. Landing Pages:
- Highlight multilingual staff, cruise safety protocols, family cabins, and dining options
🔍 Top Google Ads Copy Examples
- “Luxury Meets Value | MSC Cruises from $399 | Book a Family Cruise Now!”
- “Sail the Mediterranean in Style | MSC Offers & Deals | Call Today!”
- “MSC Caribbean Cruises | Free Wi-Fi & Kids Sail Free | Limited-Time Offers!”
🔎 Top Google Ads Keywords
High-Intent Keywords:
- msc cruise deals 2025
- book msc cruise call
- msc family cruise offer
- msc mediterranean itinerary
- msc cruise booking number
Branded Keywords:
- msc cruises contact number
- msc virtuosia cruise schedule
- msc cruise ship deals
❌ Negative Keywords (To Exclude Irrelevant Traffic)
- carnival cruise kids
- disney cruise
- budget cruise india
- cruise jobs
- cheap cruise for students
💡 How to Set Up Your Google Ads Account for MSC Cruises
- Go to ads.google.com
- Sign in and configure billing, location, and language settings
- Create campaigns segmented by itinerary or destination
- Add call tracking numbers and conversion events via GA4
- Upload ad extensions, review policies, and monitor search terms regularly
⚖️ Bid Strategy
- Maximize Conversions: Best for Performance Max or cruise-specific landing pages
- Target ROAS: Effective when tracking revenue per call/booking
- Manual CPC with Enhanced Bids: Good for control and testing
- Time Scheduling: Focus on evening and weekend user behavior
🤔 FAQs
Q1: What’s the ideal starting budget for MSC Cruises Google Ads?
A: Start with $3,000–$8,000/month depending on geography and call volume goals.
Q2: Does Google Ads work for international cruise marketing?
A: Yes, especially with MSC’s multilingual branding, Google Ads helps capture global audiences.
Q3: What is the most effective campaign for calls?
A: Call-Only Campaigns with sitelink extensions and dynamic call tracking.
☎️ Contact for Google Ads Services
Surjeet Thakur – Certified Google Ads Consultant
17+ Years Experience | 150+ Cruise & Travel Campaigns Delivered
Founder, PPCChamp.com | CIIM.in
📧 Email: surjeet@ppcchamp.com
📞 Phone/WhatsApp: +91-9915337448
🌐 Website: www.ppcchamp.com
Turn every port into a profit center with laser-targeted Google Ads campaigns for MSC Cruises.
