Google Ads for Real Estate – Setting Up Google Ads Campaigns for Real Estate Business

*(By Surjeet Thakur – Google Ads Certified Expert with 17+ Years Experience, 200+ Real Estate Clients Worldwide)*

🏡 Why Google Ads is a Game-Changer for Real Estate Businesses

In today’s digital-first world, 90% of home buyers start their search online (NAR). As a Google Ads Certified Expert who has helped 200+ real estate businesses generate qualified leads, I’ve seen firsthand how strategic PPC campaigns can:

✅ Generate 3X more leads than traditional marketing
✅ Target high-intent buyers actively searching for properties
✅ Get instant visibility (no waiting months like SEO)
✅ Outperform Facebook Ads with higher conversion rates

This step-by-step guide will show you exactly how to set up a winning Google Ads campaign for your real estate business.

📊 Step 1: Choose the Right Campaign Type for Real Estate

1. Search Ads (Best for Immediate Leads)

• Targets buyers searching:

  • “2 BHK flats in [City] under 50 lakhs”

  • “Best real estate agents near me”

  • “Ready-to-move apartments in [Area]”

2. Display Ads (Brand Awareness & Retargeting)

• Show property banners on:

  • Real estate portals (99acres, Magicbricks)

  • Finance websites (BankBazaar, MoneyControl)

  • Google Display Network

3. YouTube Ads (Virtual Tours & Testimonials)

• Showcase:

  • Property walkthrough videos

  • Builder reputation videos

  • Client success stories

4. Performance Max (Automated Lead Generation)

• Google’s AI-powered ads across all platforms

🔍 Step 2: Target High-Intent Keywords

Top-Performing Real Estate Keywords

Pro Tip: Use negative keywords like “jobs”, “rent” to filter irrelevant traffic.

✍️ Step 3: Write High-Converting Ad Copy

Winning Real Estate Ad Template:

🏡 [Builder Name] | Luxury 3BHK in [Location]  
✅ 100% Approved Loans | 🏗️ Possession in 2024  
📞 Exclusive 10% Discount - Call +91-XXXXXX-XXXX  
👉 Limited Units Left - Book Site Visit Today!

CTR Boosters:

• Emojis (🏡, 📞, ✅)

• Price anchors (“Starting at ₹XX lakhs”)

• Urgency (“Only 3 units left!”)

🌐 Step 4: Create a Lead-Optimized Landing Page

Must-Have Elements:
✔ Property Gallery + Virtual Tour
✔ Contact Form + WhatsApp Button
✔ Loan Eligibility Calculator
✔ Live Chat Support
✔ Trust Badges (RERA Certified, 100+ Sold)

Avoid: Sending traffic to your homepage (lowers conversions).

📈 Step 5: Set Up Conversion Tracking

Track:

• Calls (Google Call Tracking)

• Form Submissions

• WhatsApp Leads

• Brochure Downloads

Without tracking, you’re wasting 50% of your ad budget.

💰 Step 6: Budgeting & Bidding Strategies

Industry Benchmarks:

• Cost Per Lead (CPL): ₹500-2000

• Conversion Rate: 8-15%

📊 Case Study: 300% More Leads for a Gurgaon Builder

Client: Mid-sized developer in Gurgaon
Challenge: Low inquiry-to-sale conversion
Our Strategy:

1. Created hyper-local search campaigns (“DLF new projects Gurgaon”)

2. Added video ads with 3D tours

3. Implemented call tracking

Results in 4 Months:
✔ 300% increase in qualified leads
✔ 40% lower cost per lead than Facebook Ads
✔ 22% conversion to bookings

⚠️ Common Real Estate Google Ads Mistakes

❌ Targeting too broad (e.g., “flats in India”)
❌ Sending traffic to homepage instead of landing pages
❌ Not using location extensions
❌ Ignoring remarketing

🚀 Why Work With Me? (Surjeet Thakur – Real Estate PPC Specialist)

✔ 17+ Years Google Ads Experience
✔ 200+ Real Estate Clients Worldwide
✔ Certified Google Ads Expert
✔ Founder of PPCChamp (Premier Google Ads Agency)

📞 Get a FREE Google Ads Audit for Your Real Estate Business

Limited-Time Offer: Free 30-Min Strategy Session

📞 Call: +91-9915337448
🌐 Visit: www.ppcchamp.com/realestate
📧 Email: surjeet@ppcchamp.com