Google Ads for Virgin Voyages Cruise – How to Generate Cruise Calls for Virgin Voyages
Virgin Voyages is a modern, adult-only cruise line launched by the Virgin Group, offering an upscale and trendy cruise experience designed for millennials and Gen Z travelers. Known for its sleek ships, wellness-focused amenities, and high-energy nightlife, it targets guests seeking a luxury boutique hotel at sea.
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Key Highlights:
- Revenue: Estimated over $500M annually (2023 figures)
- Top Destinations: Caribbean, Mediterranean, Greek Isles, Transatlantic, and Europe
- Home Ports: Miami (USA), Barcelona (Spain), Athens (Greece), Portsmouth (UK)
- Fleet: Scarlet Lady, Valiant Lady, Resilient Lady, Brilliant Lady (coming soon)
- Audience: Adults 18+, solo travelers, couples, digital nomads, and LGBTQ+ community
📱 Why Google Ads for Virgin Voyages?
Virgin Voyages disrupts traditional cruising with its premium-yet-playful appeal. Google Ads allows the brand to target the exact type of cruisegoers who value experience, wellness, and luxury. It’s a strong platform to generate direct calls, retarget website visitors, and convert interested travelers.
Google Ads Goals:
- Drive inbound cruise booking calls
- Promote themed sailings and offers
- Engage cruise newcomers and loyal Virgin brand fans
- Increase visibility of exclusive itineraries and ship features
📊 Top Google Ads Campaign Strategies
1. Campaign Types:
- Search Campaigns: For direct keyword targeting
- Performance Max Campaigns: Across Search, YouTube, Display, and Gmail
- Call-Only Campaigns: Prioritize high-converting mobile users
- Display/Remarketing Campaigns: For abandoned cart or itinerary viewers
2. Targeting:
- Age: 25-45
- Location: USA, UK, Germany, Canada, Australia
- Interests: Luxury travel, spa, nightlife, foodies, solo travel, wellness, LGBTQ travel
3. Landing Pages:
- Focus on all-inclusive offerings, adults-only luxury, wellness spa, fitness center, and celebrity-chef dining
🔍 Top Google Ads Copy Examples
- “Adults-Only Cruise by Virgin | All-Inclusive Luxury | Book Now!”
- “Virgin Voyages Caribbean Escape | No Kids, Just Fun | Call Now!”
- “Sail Virgin Style | Fitness, Nightlife, Gourmet Dining | Cruise Deals 2025!”
🔎 Top Google Ads Keywords
High-Intent Keywords:
- virgin voyages cruise deals 2025
- book virgin adults only cruise
- luxury cruise no kids
- valiant lady cruise schedule
- scarlet lady virgin cruise call
Branded Keywords:
- virgin voyages booking
- virgin cruise line phone number
- virgin voyages contact
❌ Negative Keywords (To Avoid Budget Wastage)
- disney cruise
- carnival family cruise
- cheap cruise
- cruise with kids
- student cruise trip
💡 How to Set Up Your Google Ads Account
- Visit ads.google.com
- Create a new account with billing info and location targeting
- Build keyword-structured campaigns (Brand, Non-Brand, Retargeting)
- Install Google Tag Manager and GA4 for conversion tracking
- Add call tracking, ad extensions, and sitelinks
⚖️ Bidding Strategy
- Maximize Conversions: Great for PMax with video + image assets
- Target CPA: Focused on call conversions or landing page leads
- Enhanced CPC: Useful for branded traffic
- Device Scheduling: Optimize for mobile during evenings and weekends
🤔 FAQs
Q1: What budget should we start with?
A: $2,000–$6,000/month is optimal depending on location and number of sailings promoted.
Q2: Can Virgin Voyages compete with big cruise brands on Google Ads?
A: Yes. With unique branding and experience-focused messaging, it stands out clearly with smart targeting.
Q3: How soon can we see cruise calls?
A: Within the first 3–5 days when using call-focused campaigns and landing pages.
☎️ Contact for Google Ads Services
Surjeet Thakur – Certified Google Ads Consultant
17+ Years Experience | 150+ Cruise & Travel Campaigns Delivered
Founder, PPCChamp.com | CIIM.in
📧 Email: surjeet@ppcchamp.com
📞 Phone/WhatsApp: +91-9915337448
🌐 Website: www.ppcchamp.com
Get your Virgin Voyages sailings fully booked with conversion-driven Google Ads support!
