Growth Hacking Training in Chandigarh – Growth Hacking Certification Course
Growth Hacking Certification Course – CIIM provide the master certification course in Growth Hacking in Chandigarh, India. 100% practical training with live project and case studies.
Growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable
In this post, we’ll give a thorough overview of growth hacking course, training and certifications
It’s a strategy that focuses on turning leads into conversions by driving increased traffic to a website. It is all about the numbers, unlike traditional marketing strategies that focus on various areas of growth, like building the brand or grabbing an audience’s attention.
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A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer. Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around.
Table of Contents
What am I going to get from this course?
- Understand the basics of Growth Hacking
- Learn how to use A/B testing and metrics to improve your numbers
- Hear from heads of Facebook, Dropbox, Twitter, AirBnB, and more about how to build a growth team
- Learn to avoid the biggest pitfalls experienced growth hackers have made
What is the target audience?
- Founders of Companies
- Developers interested in the “business side”
- Aspiring growth hackers
Growth Hacking Course Syllabus
Session 1: Growth Hacking Basics and Attraction Hacks
- The Fundamentals of Growth Hacking
- Definition of “growth hacking” , Role of a Growth Hacker
- Growth Hacking History and Hall of Fame- some stellar growth hacks.
- Customer Lifecycle
- Growth Hacking Funnel: Introduction to A2R2 Growth Framework
- Attraction Hacks
- Channel: Real World, Digital ; Paid, Earned
- Multi Channel Targeting
- Case Study- Attraction Hack
- Tools for attraction Hacks
- Deep Dive: Scraping the web/ building email list
Session 2: Activation Hacks
- Activation Hacks
- Aha Moment!
- Conversion rate Optimization- UX/ UI
- Case Study- Activation Hack
- Tools for Activation Hacks
- Deep DiveUI/ UX for Conversion
- Create Plan to Attract and Activate Visitors/ Customers
Session 3: Retention Hacks
- Core Product Value
- Product Discovery/ Learn Path
- Case Study- Retention Hack
- Early Adopters and Focused groups
- Tools for Activation Hacks
- Deep Dive + AMA: User Curation
- Create Plan to Retain Customers
Session 4: Reap ( Amplification) Hacks + Lean Iterations
- Viral Product and Viral Campaigns
- Product Virality
- Viral Campaigns
- Case Study- Reap Hack
- Tools for Amplification
- Lean Startup/ Product- concepts
- Lean Marketing
- Setting up and Measuring Experiments
- Setting Goals and Measuring
- Create Virality Plan
Four Phases of Growth Hacking
- Product-Market Fit
- Growth is Hacked
- Retention & Optimization
- Case Studies
So what is the role of a growth hacker?
Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.
A growth hacker is a hacker whose objective is to grow the number of users for a specific product. While lots of people consider user growth to be a marketing function, this assumes that there’s only one way to get users (namely, marketing). But this isn’t true. In fact, more and more over the last few years we’ve seen new products grow from zero to millions of users with little to no marketing at all.
What is Growth Hacking?
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing. A growth hacker lives within the product team and has a technical vocabulary to implement what he or she wants.
The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by it’s self; however, growth hacking is a process, not a secret book of ideas. Growth strategies cannot be easily copied and pasted from product to product. Growth is never instantaneous. It is never overnight. It is a mindset at which you approach problems.
The following skills are common among most growth hackers:
As mentioned earlier, a growth hacker should be able to use tools like Google Analytics. Data analysis and interpretation should be second nature. They must have a strong passion for gathering insights and making decisions based on their findings. This makes a growth hacker akin to a Data Scientist.
- Problem Solving
A growth hacker is a problem solver. For every problem solver, the end goal is to ensure the problem is no more, regardless of the problem solving approach. Therefore a growth hacker should have the engineering mindset to tackling problems and proffering solutions using the problem solving tools and techniques at their disposal.
The ability to think outside of the conventional box is something that sets every growth hacker apart. Creativity is a skill that every growth hacker should possess. This means both left and right brain thinking is always engaged for problem solving.
A/B test, and all forms of experimentation are things that excite a growth hacker. Consistent test to determine what works is the norm. A growth hacker keeps iterating until they find a solution to a given problem.
It has been said that the primary goal of a Growth Hacker is to build a self-perpetuating marketing machine. In the future, there will be more demand for growth hackers as traditional marketers will lose ground due to the changing consumer landscape.
The single biggest mistake is that a company starts with a crappy product. Therefore, Growth Hackers make stuff people want and continuously incorporate customer feedback into the process. Instagram is a good example of this phenomenon. Their product is their marketing. It’s important to find the right ‘early adopters’ cheaply and quickly because Growth Hackers don’t have the budget or marketing departments etc. and they have had to look for tricks and the shortcuts.
A product that sucks will never go viral. It will also never go viral because there is not a reason for it to go viral ‘built into the product’. Virality is about building share-ability and publicness into products. The goal of every Growth Hacker is to build a self-perpetuating marketing machine.
Retention and Optimization
From a Growth Hacker perspective it’s all about retention and optimization. Retention is easier because the users are already there (vs. acquisition of new customers).
Employing Growth Hacker Tactics
Growth Hacking principles can be employed in any business. However, one must keep in mind that the tactics change over time. Furthermore, the methods used by others (or even again by a company) may not always be employed. This is because Growth Hacking is about finding the under-exploited and missed opportunities and taking advantage of them.
Growth Hacking is a Mindset (not a toolkit)
Growth Hacking is a way of thinking and asking ‘am I doing this because others do it, or am I doing this because it’s going to drive users?
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