External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
<a href="http://www.external-domain-example.com/" title="link anchor text">Link Anchor Text</a>
Use descriptive keywords in anchor text that reflect the same topic or keywords the target page is trying to target. It’s not necessary to use the same keyword text every time—in fact, doing so can trigger spam detectors. Instead, strive for a variety of anchor text that enhances context and usability for your users—and for search engines, as well.
What is an External Link?
An external link is a link that points at an external domain.
- Top SEOs believe that external links are the most important source of ranking power.
- External links pass “link juice” (ranking power) differently than internal links because the search engines consider them as third-party votes.
- Top SEOs don’t believe that the “title” link attribute is used for rankings purposes.