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Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

CEO: Mukesh Ambani 
Founder: Dhirubhai Ambani
Founded: 8 May 1973, Maharashtra
Revenue6.59 lakh crores INR (US$92 billion, 2020)
Headquarters: Mumbai

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. (more…)

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