Why VCs are investing in Flipkart? 

Flipkart, India’s largest e-commerce marketplace, has raised $700 million in fresh investment from existing as well as new investors Baillie Gifford, Greenoaks Capital, Steadview Capital, T Rowe Price Associates and Qatar Investment Authority.

The e-commerce powerhouse, which is on a fund-raising spree, has raised funding for the third time in 2014. In May, it had raised $210 million (about Rs 1,200 crore). It had raised funding worth $1 billion (about Rs 6,000) in July. (more…)

How to Get More Likes Using Facebook Ads – In this post, I’m going to guide you how you can get more Likes to your Facebook page using Facebook Ads.

Your first step is actually to take a quick look at your Facebook page and make sure it’s one that people will recognize.

Let’s face it, no one’s going to like your page if they’ve never heard of your business or if you have a Facebook page that doesn’t have a strong brand presence and isn’t attractive. You want to make sure first that your cover photo has your logo so those people that do recognize your brand will recognize it, and give a little bit of information about what it is you do so those people that may not be familiar with your brand will still Like your page.

If your cover photo is a bit generic or it doesn’t really have a strong brand presence, you want to click on Change Cover, click Upload Photo, and then upload a photo that fits better. (more…)

How to Find a Profitable Niche For Affiliate Marketing – In this article, I’m going to guide you how to find a niche for affiliate marketing. If you’re new to affiliate marketing or you want to launch a new site that you plan to monetize with affiliate offers, this video will show you how to find a profitable niche.

Your first step is to head over to Quantcast.com.

Quantcast has a great list of, basically, the most popular sites online. This is an awesome place to go when you’re in the brainstorming phase. Head over to Quantcast, scroll down, and click on the Browse Rankings link that’s right below the search field. What you want to do is, really, just look down the list and just see what is doing well online. (more…)

How to Generate Traffic to Your WebSite With Facebook Ads – Here, I’m going to guide you how you can drive traffic to your site using Facebook Ads.

First Step:

You first step is to make sure you’re logged into Facebook as your business. To do that, head over to your Facebook Business Admin page. Click on the little gear icon and make sure it says ‘use Facebook as your business’, and not you.

Even if you’re an administrator for that Facebook page, you want to make sure that you’re actually using Facebook as your business. Once you’ve done that, scroll down and click on Create Ad. This will take you to the general Advertise on Facebook page which gives you information on how Facebook Advertising works. (more…)

How to Setup the Yoast WordPress SEO Plugin – here I’m going to show you how use the Yoast WordPress SEO plugin, which is by far the most popular SEO plugin for WordPress.

To install it, head over to your WordPress dashboard, hover over the “Plugins” tab on the left-hand side, and click admin. And under the search field put in the word “Yoast”.

Click “Search Plugins,” and this will be your plugin installation page. And you want to choose the first result, which is WordPress SEO by Yoast. Click “Install Now” and activate.

Once that’s done, you’ll end up here, which is your plugin page. (more…)

Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets.

Being an on-trend, relevant, inspiring, purposeful, innovative and community-centric brand – these are the things that will make people pause, listen and pay attention.  Customers want to identify with a brand they can grow with, that earns their trust and makes them feel valued.   People want to evolve with a brand whose products and services help give their business or life meaning and significance.  End to end, a brand must become a consumer’s best friend. (more…)

Higher Education Marketing Strategy – We all know that the most important thing for any educational institution is the number of enrolled students. This dictates all of your budgeting considerations and the very survival of your institution.

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey.

In this post, I’ll present a smart way to structure your admissions funnel, and I’ll go over all the different channels you must consider at each stage. You’ll learn how to better understand, prioritize, and integrate all of your marketing and recruitment efforts.

In subsequent posts I will focus on more specific examples and methods to boost your efficiency, so stay tuned!

Why Is Understanding the Admissions Funnel So Important?

Let’s face the truth — selecting a college or university is one of the most important decisions in the minds of your future students and their parents. Winning their hearts and minds is key to convincing them your institution is the best fit. (more…)

How Baba Ramdev has built a Rs 2,000 crore Ayurvedic FMCG empire & plans to take on multinational giants ? 

There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”.

Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon,  Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. (more…)

How To View AdWords Data In Google Analytics – Connecting your AdWords and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

It is true that some of the data inside Analytics is the same as the data showing in AdWords. However, Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what your customers do on your website post click.

After all, AdWords is a pay-per-click model, and understanding the full picture of how your customers interact with your website is crucial.

The data can show you if a customer is getting stuck on a page during checkout and leaving.  Or, perhaps the destination page you are using in your text ads is confusing customers and they circle back to the homepage to get more information.

Is it possible you are missing critical information that can help you create a better experience for your customers? What if spending a little time analyzing this data could help you make a few small tweaks that improve your return on investment?

How To Link AdWords To Analytics

In order to view AdWords data inside your Analytics account, you will need to make sure the accounts are linked together. In Analytics, select “Admin” and then under “Property” you will see “AdWords Linking.” Next, you will check the box next to the AdWords account you would like to link and then click continue. Another important step often overlooked is linking the view.

Click “Select All” and then “Link Accounts.” Also, don’t forget to enable auto-tagging in AdWords, otherwise, the data will report as Google organic instead of paid.

Viewing Data In Analytics

Once you link your AdWords and Analytics accounts, you will be able to view your campaign statistics inside the Analytics platform. You can view the most important data here, such as:

• Campaigns
• Keywords
• Search queries
• Display targeting
• Shopping data

There is also Treemaps report that offers a quick visual of customer behavior.

This view is not the only way data from AdWords can be seen in Analytics. For example, under “Behavior > Site Content > Exit Pages,” you can select a secondary dimension, and then “Source/Medium” to see how many AdWords customers made it to your thank you page.

If you are measuring conversion tracking in AdWords, you can use this information to make sure there are not any huge discrepancies. Keep in mind this data will never match up perfectly, but we have had situations where one of our landing pages was missing a conversion tracking code.

Multi-Channel Funnel Report (MCF)

Additional information you will find in Analytics that you cannot get in Adwords is the Multi-channel funnel report. This powerful report can show you how your paid, display and social accounts can directly impact your direct sales numbers. For more information about MFS

When these accounts are linked, you are also able to import goals directly from Analytics into your AdWords account. We have some accounts where the conversion codes get removed from the website regularly. Of course, this is always frustrating because we permanently lose that conversion data from our history.

In this case, it might be a good idea to use Analytics to track conversions instead of the conversion code. Keep in mind, if you have conversion tracking set-up, you will want to disable one or the other to be sure you are not double counting conversions.

Adwords And Analytics Data Discrepancies

Another point to consider is the difference in how AdWords and Analytics record data. AdWords reports each visit as a click and Analytics reports session as a visit.

If a customer visits your website and then clicks back a second time with thirty minutes, AdWords would report that as two clicks and Analytics would only report one session.

Let’s begin by delving a little deeper into what exactly these campaign types are:

1. Search Ads: These are the regular Google Search Network campaigns which run on keyword targeting. You choose keywords that are relevant to your products or services, and bid to show on the search results page when a user searches for those keywords.

2. Dynamic Search Ads (DSA): Dynamic Search Ads are based on your website’s content. The key differentiator here is that instead of specifying keywords you want to target, you will specify the pages on your website that Google should use to target ads and search queries.

(more…)