Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. (more…)

Mukesh Ambani, chairman and managing director of Reliance Industries Ltd, has a net worth of $19.3 billion, topped a list of 84 Indian billionaires in the Forbes annual ranking 2016.

Mukesh Ambani-led Reliance Industries Ltd (RIL) is all set to enter into the business of technology-based cab service providers, to compete with taxi-aggregators Uber and Ola, said sources.

According to our information, RIL is planning to start its taxi services by March and has already bought about 2,000 cars (Toyota Etios) in Kolkata alone. (more…)

Why VCs are investing in Flipkart? 

Flipkart, India’s largest e-commerce marketplace, has raised $700 million in fresh investment from existing as well as new investors Baillie Gifford, Greenoaks Capital, Steadview Capital, T Rowe Price Associates and Qatar Investment Authority.

The e-commerce powerhouse, which is on a fund-raising spree, has raised funding for the third time in 2014. In May, it had raised $210 million (about Rs 1,200 crore). It had raised funding worth $1 billion (about Rs 6,000) in July. (more…)

How to Get More Likes Using Facebook Ads – In this post, I’m going to guide you how you can get more Likes to your Facebook page using Facebook Ads.

Your first step is actually to take a quick look at your Facebook page and make sure it’s one that people will recognize.

Let’s face it, no one’s going to like your page if they’ve never heard of your business or if you have a Facebook page that doesn’t have a strong brand presence and isn’t attractive. You want to make sure first that your cover photo has your logo so those people that do recognize your brand will recognize it, and give a little bit of information about what it is you do so those people that may not be familiar with your brand will still Like your page.

If your cover photo is a bit generic or it doesn’t really have a strong brand presence, you want to click on Change Cover, click Upload Photo, and then upload a photo that fits better. (more…)

How to Find a Profitable Niche For Affiliate Marketing – In this article, I’m going to guide you how to find a niche for affiliate marketing. If you’re new to affiliate marketing or you want to launch a new site that you plan to monetize with affiliate offers, this video will show you how to find a profitable niche.

Your first step is to head over to Quantcast.com.

Quantcast has a great list of, basically, the most popular sites online. This is an awesome place to go when you’re in the brainstorming phase. Head over to Quantcast, scroll down, and click on the Browse Rankings link that’s right below the search field. What you want to do is, really, just look down the list and just see what is doing well online. (more…)

How to Generate Traffic to Your WebSite With Facebook Ads – Here, I’m going to guide you how you can drive traffic to your site using Facebook Ads.

First Step:

You first step is to make sure you’re logged into Facebook as your business. To do that, head over to your Facebook Business Admin page. Click on the little gear icon and make sure it says ‘use Facebook as your business’, and not you.

Even if you’re an administrator for that Facebook page, you want to make sure that you’re actually using Facebook as your business. Once you’ve done that, scroll down and click on Create Ad. This will take you to the general Advertise on Facebook page which gives you information on how Facebook Advertising works. (more…)

How to Setup the Yoast WordPress SEO Plugin – here I’m going to show you how use the Yoast WordPress SEO plugin, which is by far the most popular SEO plugin for WordPress.

To install it, head over to your WordPress dashboard, hover over the “Plugins” tab on the left-hand side, and click admin. And under the search field put in the word “Yoast”.

Click “Search Plugins,” and this will be your plugin installation page. And you want to choose the first result, which is WordPress SEO by Yoast. Click “Install Now” and activate.

Once that’s done, you’ll end up here, which is your plugin page. (more…)

Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets.

Being an on-trend, relevant, inspiring, purposeful, innovative and community-centric brand – these are the things that will make people pause, listen and pay attention.  Customers want to identify with a brand they can grow with, that earns their trust and makes them feel valued.   People want to evolve with a brand whose products and services help give their business or life meaning and significance.  End to end, a brand must become a consumer’s best friend. (more…)

Higher Education Marketing Strategy – We all know that the most important thing for any educational institution is the number of enrolled students. This dictates all of your budgeting considerations and the very survival of your institution.

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey.

In this post, I’ll present a smart way to structure your admissions funnel, and I’ll go over all the different channels you must consider at each stage. You’ll learn how to better understand, prioritize, and integrate all of your marketing and recruitment efforts.

In subsequent posts I will focus on more specific examples and methods to boost your efficiency, so stay tuned!

Why Is Understanding the Admissions Funnel So Important?

Let’s face the truth — selecting a college or university is one of the most important decisions in the minds of your future students and their parents. Winning their hearts and minds is key to convincing them your institution is the best fit. (more…)

How Baba Ramdev has built a Rs 2,000 crore Ayurvedic FMCG empire & plans to take on multinational giants ? 

There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”.

Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon,  Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. (more…)