Email Marketing Automation Course & Syllabus
Ciim provide the best live training in Email marketing automation with live project examples. you can join this course online and offline. we provide offline training in Chandigarh and Mohali – India.
You may call us for more course details: 9915337448
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time. When you link your website analytics with your email marketing platform, you can target people based on behavior, preferences, and previous sales.
Table of Contents
Benefits of Email Marketing Automation:
- It’s automatic and doesn’t require intervention.
- Nurture leads to make them more receptive.
- Benefit your sales team.
- Relevant to the email recipient.
- Increase brand awareness.
- Better personalisation for prospects.
- Carefully planned email strategy.
Types of Email Marketing:
- Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. …
- Transactional Emails. Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. …
- Behavioral Emails.
Email Marketing Course Syllabus:
Module 01 : Email Marketing Strategy and Content Writing
- Email Machine – The Strategy
- Email Frequency
- Why People Don’t Buy
- The Fuel – Value
- Triggers in Email using 4Ps
- Sequence of Email Triggers
- Email Example – Topic
- Email Example – Company Introduction
- Email Example – Product and Service
- Email Example – Secondary Value
- Email Example – Fear for Action
- Email Example – Regret for scarcity
- Email Example – Ask for Sales
- Email Example – Reinforcement
- Email Example – Offers Announcements
- Email Example – Cross Sales
- Email Example – Re-Engagement
- Email Example – Buyer vs Consumer
Module 02 : Install Free Email & Marketing Automation Software
- Mautic – Free Automation Software
- Download & Install Email Software
- Configure your Automation Software
- Configure Email SMTP
- Automation Cron Jobs
Module 03 : Create Lead Followup Funnel
- Creating Lead Segments
- Importing Contacts
- Creating Email Campaign
- Domain Verification – Higher Inbox Delivery
- Drip Email Automation Series
- Drip SMS Automation Series
- Creating Website / Landing Page Forms
- Put (embed) Form on Website
Module 04 : Advanced Marketing Automation
- Kiosk Form – For Sales Team, Branches, Trade Expo
- Lead Stages – Manage Prospects in your Funnel
- Website Script – Track all Lead Activities
- Identify Hot Leads with Lead Scoring
- Trigger Tgs, Actions and Notifications on Lead Scoring
- Website Exit Popoup, Notifactions and Lead Forms
- Designing Advanced Forms
- Conditional Email Contents
- Conditional Campaigns Rules
- Lead Followup Notes, Tasks and Calendar
Module 05 : Training on Mailchimp, GetResponse and Lead Square
- Which Software you should choose
- Importing Email Lists
- Custom Fields
- Double Opt-in
- Creating Email Campaigns
- Improve Open Rate and CTR
- A-B Testing Strategy
- Case Study on A-B Testing
- Segmentation Strategy