Marketing Automation Course Syllabus
Marketing Automation Course Syllabus – here you can find the complete course syllabus of Marketing Automation process.
About Marketing Automation:
Marketing automation helps small businesses stay relevant and competitive, whilst it enables large businesses keep up with the demands of their many customers within their respective industry. … Improved ROI – By targeting customers more specifically, your marketing spend is being used wisely and efficiently
Three types of automation in production can be distinguished:
(1) fixed automation
(2) programmable automation
(3) flexible automation.
Table of Contents
Course Syllabus:
- Lead Generation
- Lead Engagement
- Reporting and Data
- The Psychology of Marketing
- Sales Campaigns
- Sales Pipelines
- Email Strategy
- Nurture and Value Add
- Workflow and fulfilment campaigns
- Copy writing
- Conversion Optimisation
- Blog strategy and content distribution
- Referrals and testimonials
- Up-sells, Cross-sells and Down-sells
- Customer Lifetime Value
Benefits of Marketing Automation:
- Increased marketing efficiency. Automate time-consuming, manual tasks.
- Enhanced ability to generate more and better qualified leads. …
- A multichannel view of prospect behavior. …
- Better alignment of sales and marketing goals. …
- Improved lead conversion and ROI.
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