Google Ads for Roofers in the UK, Canada, USA, and Australia
Looking to generate more roofing leads, appointments, and contracts online? Google Ads (PPC) is one of the most effective digital marketing channels for roofing companies. Whether you’re in the UK, Canada, USA, or Australia, this guide will show you how to use Google Ads to grow your roofing business.
Table of Contents
✅ Benefits of Google Ads for Roofing Companies
- Instant visibility on top of Google search results
- Qualified local leads actively searching for roofers
- Control over budget and targeting
- Scalable campaigns with measurable ROI
- Mobile-first strategy for on-the-go homeowners
🌐 Best Types of Google Ads for Roofers
| Ad Type | Benefit |
|---|---|
| Search Ads | Appear on Google when someone searches for roofing services |
| Local Services Ads | Pay-per-lead model. Verified and trusted businesses only |
| Display Ads | Great for branding and remarketing |
| YouTube Video Ads | Demonstrate workmanship or client testimonials |
| Call-Only Ads | Focus on mobile users who want to call instantly |
🔍 Top Roofing Keywords by Country
🇬🇧 UK:
- Emergency roofing services London
- Roof leak repair near me
- New roof installation cost UK
🇨🇦 Canada:
- Roofing contractors Toronto
- Flat roof repair Vancouver
- Roof replacement Ottawa
🇺🇸 USA:
- Best roofers near me
- Roofing services Dallas TX
- Shingle roofing Miami
🇦🇺 Australia:
- Roof restoration Sydney
- Colorbond roofing Melbourne
- Roof leak detection Perth
✏️ Sample Roofing Ad Copy
Headline 1: Certified Roofers Near You – Free Estimates
Headline 2: Fast Roof Repair Service | Same Day Response
Description: Licensed Roofers for Installation, Repairs & Replacements. Affordable Rates. Book Your Free Inspection Today.
Call Extension: 1800-XXX-ROOF
Location Extension: Show your business location on Google Maps
💼 Advantages and Disadvantages of Google Ads for Roofers
Pros:
- Immediate lead generation
- Geo-targeted local campaigns
- Control over daily spend
- Detailed reporting and tracking
Cons:
- Highly competitive industry
- Cost-per-click can be high ($10–$50)
- Needs ongoing optimization
💸 Google Ads Cost for Roofing Campaigns
| Country | Avg. CPC (Cost per Click) | Monthly Budget Recommendation |
| USA | $15 – $45 | $1,500 – $5,000 |
| Canada | CAD $10 – $35 | CAD $1,000 – $4,000 |
| UK | £7 – £30 | £1,000 – £5,000 |
| Australia | AUD $10 – $40 | AUD $1,200 – $4,000 |
📚 Step-by-Step Guide to Set Up Google Ads for Roofers
- Create a Google Ads account at ads.google.com
- Choose “Leads” objective and “Search” campaign type
- Target your specific city or zip codes
- Select your keywords (exact and phrase match)
- Write compelling ad copy with call-to-action
- Set ad extensions (call, location, sitelinks)
- Add negative keywords like “DIY”, “training”, “cheap”
- Setup conversion tracking (calls, form fills)
- Monitor daily and optimize weekly
❓ FAQs – Google Ads for Roofers
Q: How quickly can I see results?
A: You can start seeing clicks and leads within 1–2 days after launching.
Q: Can I target only specific cities?
A: Yes, you can target by city, zip code, or radius around your service area.
Q: How much should I spend?
A: Start with a minimum of $30–50/day and scale based on ROI.
Q: Should I hire an expert?
A: If you’re new, hiring a Google Ads expert will save time and boost ROI.
📊 About Surjeet Thakur: Performance Marketing Expert for Roofers
Surjeet Thakur is India’s leading performance marketing expert with 17+ years of experience in Google Ads, Meta Ads, and eCommerce lead generation.
🌟 Highlights:
- Founder of CIIM (Chandigarh Institute of Internet Marketing)
- Has managed over 10,000+ campaigns, including 100+ for roofers
- Trained more than 1.65 lakh students globally
- Known for ROI-driven Google Ads strategy
📅 Services for Roofing Clients:
- Google Ads setup and management
- High-converting landing page design
- Call tracking & lead management
- Local SEO & remarketing campaigns
📞 Contact Surjeet Thakur
- ☎️ WhatsApp: +91 9915337448
- 📄 Website: www.ppcchamp.com
- 🛍️ Email: surjeet@ppcchamp.com
- 📚 Learn: www.ciim.in
