Meesho Case Study and Success Story – Every startup has its fair share of success and shortcomings, but despite all the obstacles they come on top and set an example for future entrepreneurs and brands. One great example of such a startup is Meesho!

In this blog post, we will take a look at the success story of Meesho, through a case study that will take into account many factors such as the background of its founders, the revenue generated, marketing strategies, funding, business model and the scope of its growth in the future.

What exactly is Meesho?

Despite more than 9 years of its operation, not everybody is familiar with the name “Meesho”. For the unversed, Meesho is an Indian e-commerce company that caters to businesses and individuals. The Meesho marketplace provides Indian businesses, which includes Manufacturers, Retailers, SMBs, MSMEs, and individual entrepreneurs, access to a plethora of customers, pan-India logistics, payment services, and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

How does Meesho work?

Meesho is an e-commerce company that has greatly impacted the e-commerce space. It is an e-commerce platform that empowers sellers to offer their products at everyday affordable prices for users. Meesho is still innovating and highly likely to win in the e-commerce space.

You can earn through Meesho by selling fashion and lifestyle products on Whatsapp, Facebook and Instagram. Once you open the Meesho app, you will see a huge collection of quality products from top suppliers in business. Select a product that you think your network will like so much so that they will be willing to making a purchase. You can share these products with your Whatsapp contacts, groups, Facebook friends, Instagram followers, etc.

You can add your margin on top of the product + shipping charges, and share the final price with your customer. Once they confirm the order, you can place the same through the app. In case you place a COD order, the amount will be credited in your bank within 10 working days.

How was Meesho Started?

Vidit Aatrey and Sanjeev Barnwal, founded Meesho (short for Meri Shop, trans. My Shop) in 2015. Meesho is India’s only true e-commerce marketplace. With a mission to enable small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing Internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides Indian businesses, which includes Manufacturers, Retailers, SMBs, MSMEs, and individual entrepreneurs, access to a plethora of customers, pan-India logistics, payment services, and customer support capabilities to efficiently run their businesses on the Meesho ecosystem. Meesho operates on a zero-commission model for sellers, meaning they keep 100% of the sale price without any commission charges. This allows sellers, particularly small businesses and individual entrepreneurs, to maximize their profits. The Meesho business strategy allows businesses to operate with minimal overhead and maximum reach, tapping into the potential of e-commerce to boost sales.

Before Meesho came up in 2015, the social commerce sector was really struggling.