From the world of Traditional movie marketing, we have now entered a sophisticated universe of digital movie Marketing. Promoting films, Video Songs digitally today has become attractive due to the sheer variety of strategies that production houses can employ.
Earlier, There was a time when we eagerly waited for our weekly film magazines to catch up on what our actors were up to and what movies await at the theatres that weekend. But Today, Entertainment companies make use of social media to share all kinds of information like trailers, photos, behind-the-scenes looks, live videos, and so much more. With the help of strategic marketing, these companies push their users to go for a movie, record an episode offline, and the likes. By coupling user’s personal information available on social media with in-depth analytics, companies are now able to promote specific entertainment products to targeted demographics.
How Is Digital Marketing Changing the Music Industry?
From the Top Film producers to the local music production houses, all are taking a huge advantage of Social Media Marketing platforms. And, Look at us today, we are able to tweet to our favorite stars and engage with them! Using social media like Facebook, Twitter, Instagram, YouTube etc celebrities are able to speak their minds without mediators mixing up their words.
The entertainment industry today is spending millions of dollars on digital marketing. By only Digital Marketing, we are able to access world cinema at our fingertips.
From a celebrity to a movie, everyone wants to use digital platforms for publicity.
How is Digital Marketing used to Promote Music & Grow your Fanbase?
Nowadays, the internet has become a major source of entertainment for Indian urban population. Youtube has emerged as the largest digital entertainment platform on the internet. From individuals to big entertainment brands, Youtube encompasses a large number of active entertainers who are generating huge revenues on the ultra-modern platform.
Let us review your sight to the Parmish Verma, the guy with chiseled hair and beard style, who is directing a lot of Punjabi videos these days and is minting a lot for his so-called creative ideas.
Parmish Verma is an ace Punjabi actor, director, poet & storyteller. He became very popular and highly appreciated for his work as a director for song Thokda Reha, Aadat Gal Jattan wali by Ninja and Gallan Mithiyan by Mankirt Aulakh. He has given many famous Punjabi songs and is a celebrated video director. This compilation by The Untold Stories highlights Parmish Verma success story. Seeing his popularity, we are sure that viewers who wish to enter into Music Production will definitely love “Digital Movie Marketing”.
How The Film Industry Drives Sales Through Digital Marketing?
And if We much talked about movie of the year 2016-2017— Baahubali. A Telugu film directed by SS Rajamouli, Baahubali started building its online presence in 2013, almost two years before its release. It went on to create the first Telugu hashtag on Twitter and worked with the social media platform to build interest in the movie. Baahubali opened with stupendous numbers — over Rs 50 crore on an opening day.
Therefore today every celebrity, Singer, actor, producer & many directors in the world are moving forward with global technological up gradation which has boosted the use of internet and digital media platforms at another level.
Mainstream entertainment companies of India like T-Series, Tips, Rajshri, YashRaj, Shemaroo, Eros, UTV, Zee, Sony, Star, etc. have their own active Youtube channels.
Apart from Youtube, many businesses have ventured into their own online entertainment channels like Hotstar and Voot. Therefore an Entertainment industry has chosen digital as the platform for marketing, which provides the highest reach and is able to utilize their fan base more efficiently. Hence Digital Music & Entertainment sector of India is bringing lots of business opportunities currently and it has ensured the future of digitalization in the nation.
Benefits of Digital Marketing for Event & Entertainment Industry
- SMM(Social Media Management)
By the Use of Social Media like Facebook, Instagram, YouTube, Snapchat etc you will be able to connect with people all over the world, you can create, share and manage advertisement of an event. Social Media networks favor the event and entertainment industry as most people are always willing to attend a well-promoted event.
Through social media, you can give promotions and discounted tickets to an event which will, in turn, draw more attention to your event, and hence increase turnout and profit.
Through Social Media Advertising on Facebook and Instagram, you can promote your events, and get responses in a matter of seconds, after your campaign goes live. This is also a good way for your audience to share and engage with your events.
- Pay Per Click-Pay Per Click
Paid advertisement enables you to advertise your upcoming event to your target audience at an affordable cost. The adverts are displayed on the top of search engines when internet users search for keywords related to your business or event, thereby ensuring that you are reaching the right audience.
For instance, if someone searches for a ‘Digital marketing training’ event in Chandigarh, and your advertised event is related to it, your advert will be displayed on the search engine alongside the search results, thereby encouraging the searcher to click on your ad, which in turn increases the chances of getting more attendees to your event. This is only one of the many benefits of PPC.
- Website – Landing Page
Having a website is the most important strategy in digital marketing and it provides full information about the event on the internet for many viewers who may not have known about it without such means. A landing page is a standalone webpage that helps you increase your fan base, get contact information from fans and also provide information about the event.It is a cost-effective website because it is a standalone webpage. The landing page has to be attractive to keep your potential customers on the page and should be developed properly to maximize its benefits.
- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a digital strategy that ensures your content is search engine friendly and can be top ranked on any search engine such as Google. This enables your event to be seen by internet users who search for similar information and gives you an advantage of being ranked ahead of your competitors.
A professional Search Engine Optimization service provider will be necessary to assist you to enjoy the benefits of being ranked top for your desired keywords.
Hence, there are many digital marketing strategies that can be used to promote any event, as well as make you stand out within your industry of– event and entertainment industry.
Digital marketing has taken the traditional advertising sector by storm as sales and traffic boost remarkably.
Therefore, If you are still not a part of the above sector, you can still get the most out of social media by having a solid campaign that speaks to your target audience by Learning Digital Marketing by yourself.
To learn more about Digital Marketing Training, Feel free to contact CIIM at 9878375376